Abhishek Singhania

Results-driven Social Media Marketing professional with hands-on experience managing end-to-end Meta advertising (Facebook & Instagram) campaigns, from strategy and audience targeting to creative coordination and performance reporting. Skilled in lead generation, CPL optimization, Meta Business Manager/Pixel setup, and client communication. Proven ability to plan and scale campaigns across Awareness, Traffic, WhatsApp, and Conversion objectives while maintaining strong lead quality and client satisfaction.

Meta Ads Specialist / Social Media Marketing Executive - Keyword India Private Limited

(2023-05)

• Plan, create, and manage Facebook & Instagram ad campaigns across Awareness, Traffic, WhatsApp, and Conversion objectives for multiple clients.
• Run and optimize lead generation campaigns, continuously scaling high-performing ads to maximize ROI.
• Conduct audience research and targeting, including state-wise and Pan-India location targeting, to improve campaign relevance and reach.
• Plan campaign budgets and marketing funnels aligned with client goals and lead volume targets.
• Monitor lead quality and work proactively to reduce Cost Per Lead (CPL) through creative and targeting refinements.
• Prepare and share daily performance reports with clients, communicating campaign updates, delays, and issues such as Meta account suspensions.
• Brief graphic designers on ad creative requirements and write primary text, headlines, CTAs, and captions; suggest creative variations for A/B testing.
• Set up and manage Meta Business Manager, including ad accounts, Pixel, and event configuration, plus Facebook Page and Instagram integration.
• Support broader social media efforts through content planning, post captions, hashtag strategy, and brand awareness campaigns.
• Coordinate with website/development teams on landing pages, basic web deployment tasks, and lead form/tracking setup.

Digital Marketing Intern - Influx

(2023-01 - 2023-03)

• Assisted with the setup and monitoring of digital advertising campaigns, gaining hands-on exposure to Meta and Google Ads platforms.
• Supported campaign research, reporting, and basic optimization tasks under the guidance of senior marketing team members.
• Gained foundational experience in social media content and campaign coordination.

Diploma - Digital Marketing - DIDM (2022)

B.A. - University of Delhi (2020)

Class XII - CBSE Board (2017)

Class X - CBSE Board (2015)