Abhishek Sinha

Product Analyst with a total of 7 years of experience in analytics, product operations, product management, and customer experience, has strong skills in data visualization, A/B testing, cohort analysis, and user segmentation, and has experience working with tools such as SQL, Clevertap, Jira, Excel, and Mixpanel. I have a good understanding of product development lifecycles and product launch planning, and have worked effectively with cross-functional teams including engineering, marketing, and UX/UI design. I am highly organized and detail-oriented, able to manage multiple projects simultaneously, and comfortable working in a fast-paced environment.

Product Analyst at NYKAA E-Retail Pvt ltd (2023-05 – Present)

• Leading event instrumentation and tracking strategy across Nykaa Beauty, Nykaa Fashion, Nykaa Man, Disha, and Superstore, ensuring accurate and standardized data collection across App and Web using Mixpanel.
• Successfully migrated clickstream data from Adobe Omniture to Mixpanel, improving tracking accuracy, reporting efficiency, and cross-platform data consistency across all business units.
• Conducting Product Ops Reviews to identify redundant, over-firing, and missing events, leading to cost savings, improved data governance, and enhanced analytical capabilities across App and Web.
• Defining success metrics for experiments and feature rollouts, collaborating with Product, Engineering, Marketing, and BI teams to ensure data-driven decision-making and measurable impact across Beauty, Fashion, Superstore, and Disha.
• Work closely with Product Managers to align event tracking strategies with feature roadmaps, ensuring seamless data flow and actionable insights to optimize user experience, engagement, and conversions across multiple platforms.

Product Analyst at Snapdeal (2018-09 – 2023-05)

• Owned key initiatives such as Referral Program, Vernacular, Snapcash, Gamezone, Quiz, Search, Checkout, IVR Re-ordering, and Product Sharing (Share & Earn) Program, driving user engagement and revenue growth.
• Led product operations and analytics for multiple high-impact features, optimizing user experience and improving conversion rates.
• Conducted A/B testing, cohort analysis, and performance tracking, providing actionable insights that improved feature adoption and retention.
• Collaborated with cross-functional teams to integrate data-backed decision-making, ensuring product enhancements were aligned with business goals.
• Developed dashboards and reporting frameworks to track key performance metrics, enabling real-time monitoring of feature performance and user engagement trends.

Customer Service Executive at Vodafone (2017-09 – 2018-07)

• Managed sales and service operations at Vodafone physical stores, ensuring a seamless customer experience and high service quality.
• Assisted customers with product selection, plan activation, and issue resolution, driving customer satisfaction and retention.
• Achieved sales targets by upselling and cross-selling Vodafone products and services, contributing to revenue growth and improved customer engagement.

Bachelor of Computer Applications – Lyallpur Khalsa College Jalandhar(GNDU) (2014-07 – 2017-06)