Additti Leday

Digital media graduate with hands-on experience across content strategy, reel scripting, and editorial writing for digital publications. Skilled at researching trends, adapting tone to platform and audience, and turning ideas into short-form content that performs backed by measurable engagement and follower growth in past roles. Comfortable owning a content calendar end-to-end, researching, writing, editing, and reviewing what worked after content goes live.

Social Media Intern at DesignBoxed (2025-11 – 2026-04)

• Scripted and conceptualized 50+ short-form reels and hooks across Instagram, Facebook, X, and YouTube, tailoring tone and pacing to platform-specific audience behavior.
• Analysed social media trends, competitor content and high-performing formats to generate campaign ideas and strengthen content decisions.
• Drove 40% engagement growth and 60% follower growth over 6 months by identifying and adapting high-performing content formats ahead of competitor pages.

Editorial & Publishing Intern at GoAskNow Technology Pvt. Ltd. (2025-06 – 2025-08)

• Edited and proofread 100+ articles for grammar, clarity, and brand voice consistency, applying SEO best practices to improve on-page readability and search visibility.
• Structured and optimised digital articles using SEO best practices and audience-focused storytelling, improving readability and search-friendly content structure.
• Collaborated with editorial teams on content revisions and publishing workflows, ensuring timely and quality-focused content delivery.

Web Content Writer – Intern at Times Bull (2025-01 – 2025-03)

• Wrote and fact-checked 500+ news articles under daily deadlines, maintaining zero factual errors through source verification across various beats.
• Identified trending topics and verified information through credible sources to produce timely digital content aligned with audience interests.
• Optimised 500+ digital articles for readability, SEO and audience engagement through structured formatting and search-friendly content practices.

Digital Content Creator – Intern at Farmkal Agritech (2024-07 – 2024-09)

• Translated complex agri-tech topics into accessible, audience-focused articles through research-driven content development.
• Developed audience-focused content ideas aligned with brand messaging and campaign objectives, contributing to content strategy and campaign ideation.
• Conducted market and audience research to identify user needs and inform content aligned with business objectives.

Bachelor of Arts in Journalism & Mass Communication – MIT ADT University, Pune (2023 – 2026)