Adiba Tarade

Skilled writer, content strategist, B2B SaaS writer with experience in creating, refining, and managing content across digital, print, and corporate sectors. Proven track record of transforming complex ideas into clear messaging that engages a wide audience. Proficient in content optimizing, proofreading, and editorial management for consistency, accuracy, and impact.

Proven collaborator with teams, clients, and stakeholders to support high-quality deliverables in line with business objectives. Demonstrated effectiveness in driving engagement, improving workflows and elevating brand communications. Strong command of language, careful attention to detail, and ability to maintain an authentic voice combine to create diverse and effective messaging across industries.

Freelance Ghostwriter at Magazine Companies (2025-02 – Present)

• Written 100+ cover stories and feature articles for CXOs, founders, and senior leaders across industries like Anu Aggarwal, Colonel Ajai Lal, Zarine Manchanda, Dr. Dhruv Galgotia, Richard Larson, Christ PU College Bangalore, Regent College London (RCL) etc.
• Conduct 10–12 client interviews per month, turning real conversations into compelling stories.
• Created SEO-focused articles that ranked on the 1st page of Google, contributing to over 100,000 combined reads across multiple platforms.
• Adapt writing style to match 5+ different magazine brands, keeping content clear, engaging, and onbrand.
• Work with multiple editorial teams and clients each week to meet tight deadlines without compromising on quality.
• Increased organic website traffic (Humans of Globe) from 2K to 42.7K monthly visitors through SEO driven content strategy, keyword research, and high-intent editorial planning.

Content Lead (Contractual) at TexAu (B2B SaaS) (2025-05 – 2026-02)

• Developed and executed a content strategy aligned with marketing and sales goals, driving audience growth and lead generation.
• Wrote and published SEO-optimized articles that consistently ranked on the first page of Google, driving over 160K website visits within 14 days, sustained for two straight months.
• Created and managed a diverse library of high-impact content, including blog posts, white papers, and integration guides, case studies, AI chat scripts, and eBooks.
• Translated complex product features into simple, compelling narratives, tailored to sales and marketing professionals.
• Conducted deep research into industry trends, competitor positioning, and customer pain points to shape content direction.
• Collaborated with product marketing, sales, and customer success to ensure content aligned with product messaging and user needs.
• Led SEO optimization efforts to improve organic visibility and search rankings.
• Maintained the content calendar, ensuring timely delivery across all stages of the funnel.
• Used Linear to manage and assign tasks, track progress, and maintain team visibility across content workflows.
• Managed and updated website content using the KeyStatic CMS.
• Monitored content performance using analytics tools, and iterated based on insights to boost engagement and conversions.
• Mentored a team of 6 technical writers, driving quality and consistency across technical documentation.
• Owned and delivered all Help Center content, automation workflows, and detailed product documentation to support users and reduce support tickets.

Managing Editor at Insights Success (2023-01 – 2025-02)

• Led a team of 15 writers and editors, overseeing over 500 B2B editorial projects across APAC, USA, Canada, and EMEA with zero escalations.
• Developed content strategies tailored to regional markets, resulting in a measurable increase in digital readership.
• Conducted interviews with CXOs and industry leaders, transforming insights into influential feature stories.
• Streamlined editorial processes, improving team productivity by 30% through efficient workflow optimization.
• Championed quality control by implementing new editorial standards and review systems.
• Partnered with marketing and design teams to execute high-performing multi-platform campaigns.
• Mentored junior editors and writers, fostering creativity and professional growth.

Senior Content Consultant at VEmbroid Design Solutions (2022-01 – 2023-01)

• Audited brand content to define data-driven content strategies and optimize digital presence.
• Ghostwrote for major publishing brands like Notion Press and Draft2Digital, helping them establish authority.
• Created engaging email campaigns and newsletters, contributing to subscriber growth by 25%.
• Enhanced SEO-driven content with a focus on readability and engagement, improving average session duration.
• Maintained full compliance with brand guidelines and editorial policies across all content formats.

Junior Content Writer at Blackboard Media and Marketing (2021-02 – 2022-01)

• Produced well-researched content for public figures including MPs, MLAs, and CMs, helping boost their digital presence.
• Created articles, speeches, press releases, and social media content aligned with political narratives.
• Initiated viral meme campaigns that drove high engagement and visibility across platforms.
• Managed tight deadlines while delivering consistent, high-quality content across various formats.

BBA in Digital Marketing – CBALC, KLE University (2021-10)

High School Diploma – St. Joseph's Convent Pre-university (2018-04)