ASSISTANT MANAGER - Jagran New Media
(2022-09)
An online advertising professional experience in AdOperations and Optimization.
- Providing solutions to Salesperson, understanding their requirements, helping them in media planning and executing the campaigns.
- Experience of working on DFP- GOOGLE AD MANGAER (GAM 360).
- Yield Optimization by analyzing data and helping them in achieving maximum CPM and revenue with available inventory.
- Working closely with the Sales Team and the client and suggesting /confirming regarding the optimizing the campaigns to improve the performance and ensure complete delivery of the booked impressions.
- Creation and modification of campaigns on GAM 360.
- End to end Campaign management and optimization to ensure timely completion of deliverables.
- Optimizing campaigns on GAM 360.
- Working on campaign metrics-CPC, CPCV, CPM, CPV, CTR.
TECHNICAL SUPPORT EXECUTIVE - CYBAGE SOFTWARE
(2021-06 - 2022-09)
An online advertising professional experience in AdOperations and Optimization.
- Providing Programmatic, Social and Search solutions to advertisers, understanding their requirements, helping them with media planning and executing the campaigns.
- Experience of working on various platforms like DV360, FB ADS MANAGER, GOOGLE ADS.
- Yield Optimization for the publishers by analyzing data and helping them in achieving maximum CPMs and revenue with available inventory.
- Been a part of Ad-tech organizations, working closely with tech and product teams and participating in product improvement with new features.
- Creation and modification of campaigns on DV360, Google Ads, and Facebook.
- Optimizing campaigns on DV360.
- Provide Ad Hoc/weekly reporting and post-campaign wrap-up data.
- Ad trafficking- uploading and assigning creatives.
- Creation of Whitelist Apps as a part of Application Audit requests.
- Screenshots of the creatives to show the client that ads are displaying.
- Campaign Set up, creating line items, working on monitoring how the campaign is working.
- Created Newsletter campaign. Reporting and pacing to check if the campaign is delivering the impression and clicks.
- Delivered all assigned tasks with maintaining quality hygiene.
- Learned and developed skills at a faster pace to be able to work with teams to deliver quality work.
- Worked on metrics -CTR, CPM, CPC.
SALES & MARKETING TRAINEE - CHEVROLET MOTORS
(2020-06 - 2020-07)
- Present, promote and sell products/services using solid arguments to be existing and prospective customers
- Perform cost-benefit and needs analysis of existing/potential customers to meet their needs
- Establish, develop, and maintain positive business and customer relationships
- Reaching out to customers leads through cold calling
- Expedite the resolution of customer problems and complaints to maximize satisfaction
- Achieve agreed upon sales targets and outcomes within schedule
- Coordinate sales effort with team members and other departments
- Analyze the territory/market's potential, track sales and status reports
- Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
- Keep abreast of best practices and promotional trends
- Continuously improve through feedback
SALES EXECUTIVE - BAJAJ AUTO LIMITED
(2017-06 - 2017-07)
- Researched potential clients and markets to prepare for appointments.
- Performed cold-calling and follow-ups with leads to secure new revenue.
- Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
- Set up appointments with potential and current customers to discuss new products and services.
- Coordinated trade shows and created marketing collateral to reach greater potential customers.
