Aditi Gupta

Brand Manager | Marketing Manager | Senior Marketing Manager | Brand Strategist

Talent

BengaluruMember since July 13, 2026

Brand StrategyBrand ManagementBrand PositioningIntegrated MarketingDigital MarketingCampaign ManagementConsumer InsightInfluencer MarketingContent StrategyAgency ManagementCampaign AnalyticsCustomer AcquisitionStakeholder Management

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Brand StrategyBrand ManagementBrand PositioningIntegrated MarketingDigital Marketing

About

Brand Manager and Marketing Manager with 8+ years of experience in brand strategy, integrated marketing, ATL/BTL/TTL campaign management, digital marketing, influencer marketing, and go-to-market execution across consumer, D2C, healthcare, and lifestyle categories. Experienced in managing creative agencies, media agencies, and PR partners; developing brand communication strategies; running multi-city activations; owning marketing budgets; and presenting performance insights to senior leadership. Strong background in 0→1 brand building, brand positioning, consumer insight, content strategy, campaign analytics, and cross-functional stakeholder management.

Open to Brand Manager, Senior Brand Manager, Marketing Manager, and Group Brand Manager roles across FMCG, D2C, consumer durables, healthcare, retail, and startup environments.

Experience

Business Head – Brand & Marketing at PetExpert Connect | AllPets Clinic & Beyond (2025-07 – Present)

Built and owned the complete brand strategy, annual marketing plan, and integrated campaigns (ATL, digital, social media, on-ground activations) from scratch for two consumer businesses — a veterinary platform and a multi-service animal hospital.
Managed agency partners (creative, media, production), wrote all campaign and media briefs, planned and tracked marketing budget, and delivered multi-city brand activations in Bengaluru and Hyderabad with 150+ attendees per event.
Secured brand sponsorships with Royal Canin and Drools through partnership storytelling; led influencer and creator campaigns; drove brand visibility, footfall, and customer acquisition through integrated marketing across channels.

Founder & Lead Brand Strategist at SocioSurf & SociableDoc (2021-07 – 2025-07)

Delivered brand strategy, brand positioning, messaging frameworks, and integrated marketing campaigns for 10+ clients — including Surya Roshni, Kent RO, and AAFT — across lifestyle, healthcare, fashion, and education categories.
Managed end-to-end campaign execution across digital marketing, social media, PR, and influencer marketing; handled agency management, KPI tracking, and performance analysis for each client account simultaneously.
Established thought leadership through keynote speaking — 500+ industry professionals (TRB Group industry summit) and 600+ students (UpGrad Foundation); built brand narratives and content strategies aligned to client business goals.

Senior Executive – Branding & Communications at Max Healthcare (2020-11 – 2021-06)

Led brand management and PR campaigns across 10+ hospital units for one of India's largest healthcare brands; designed integrated media, content, and doctor-visibility campaigns resulting in 25% growth in patient inquiries.
Managed crisis communications and reputation management; coordinated 50+ large-scale on-ground activations across India, leading a 25-person team with zero execution failures.

Executive Content Writer at Delhi Press (Woman's Era) (2018-11 – 2020-11)

Developed editorial and branded content strategies across fashion, beauty, and lifestyle for a national consumer publication; grew audience engagement by 30% through a high-profile celebrity interview series.
Managed and mentored a 35-person content team; oversaw output quality, editorial consistency, and timely delivery across print and digital platforms.