Sales & Marketing intern - UltraTech Cement Ltd - Mumbai
(2025-04 - 2025-06)
Tapping bulk cement demand in Mumbai and aiding the strategic preparedness
- Analyzed 13+ competitors, policies & environmental risks using strategic tools to uncover growth levers
- Modelled 5-year data in Tableau to forecast industry bulk ratio of 0.60, contributing to data-led decisions
- Profiled PPC consumer behavior; flagged demand barriers & outlined fixes to drive market penetration
- Identified high growth depot with 12.29% CAGR, leveraging untapped market potential worth 25Cr
- Shadowed 20+ frontline operators to craft CARE program- driving service efficiency & partner loyalty
- Mapped ₹5 Lakh Cr Mumbai infra projects to estimate ₹10,000 Cr cement demand using 2% benchmark
- Engineered a hybrid logistics model for short leads, cutting costs by ₹8,933/day & zero emissions
- Devised 3-phase enablement program for 400+ drivers to boost digital adoption& customer experience
Marketing Intern - Niirved Masale - Pune
(2024-03 - 2024-04)
Market Expansion & Brand differentiation initiative at Niirved Masale
- Led a revenue growth of 16% by optimizing the digital campaigns across social media & Email
- On-boarded 5 new distributors in Pune by surveying the market & engaging with the stakeholder
- Generated 50+ B2B leads & increased the sales by successfully maintaining a conversion rate of 25%
- Increased Instagram followers by 5X& boosted impressions from 150 to 20,000 accounts in 2 months
- Achieved a 42.5% increase in the top-of-mind awareness by redesigning logo, tagline, & packaging
Marketing Intern - National Skill Development Corp - Ranchi
(2023-04 - 2023-05)
Architecting a business proposal for a Plant-Based product to ensure Sustainable Growth in Gumla
- Spearheaded ethnographic research to identify needs of farmers & suggested 3+ revenue sources
- Devised a business model with optimal branding & positioning strategy to 3X the income of farmers
- Reduced cost by 58% via optimized distribution; Pitched to Ministry of Skill Development, New Delhi
