Aditi Menon

Strategic communications professional with 12+ years of experience across journalism, digital agencies, enterprise brands, and the nonprofit sector. Grounded in editorial instinct — shaped by a journalism career at Mid-day and postgraduate training in professional communication at Edith Cowan University, Perth — and developed through a decade of building integrated communications strategy for brands including MTV, Viacom18, Citigold, Warner Bros, Amazon Music, Aditya Birla Capital, Cargill, and Cipla. Across agency, client-side, and institutional roles, she has led content strategy, digital campaigns, UX writing, stakeholder engagement, and fundraising communications — delivering measurable outcomes including a 41.8% email open rate, 3.5L+ video views across six fundraising campaigns, and 15+ brand website redesigns.

As adept at building communication functions from scratch — most recently designing IIT Bombay's digital giving programme in its entirety — as at managing multi-brand portfolios simultaneously, she brings both creative depth and operational rigour to every engagement. Fluent in B2C and B2B environments, with working proficiency in AI-assisted workflows that improve scale..

Manager, Regular Giving & Engagement - IITB Development & Relations Foundation (Non-Profit) - Mumbai, India

(2024-04)

Support IIT Bombay's advancement and philanthropic priorities through alumni engagement, regular giving campaigns, stewardship communications, donor outreach, and mentorship programme coordination — building and maintaining relationships with alumni, donors, faculty, students, volunteers, and institutional stakeholders.

• Coordinate alumni chapter events, programme conceptualisation, volunteer participation, and event communications — including alumni meets, hostel celebration days, and campus activations — working across internal teams including faculty, student bodies, and institutional offices to raise the profile of alumni engagement on and off campus.
• Develop and manage brand marketing and communications content across multiple formats — including website content, brochures, social media, annual reports, and PR materials — aligned with IIT Bombay's institutional voice and advancement priorities.
• Developed and executed six multi-channel engagement campaigns — including EDM sequences, social media, and video — generating 26,315 clicks, 210+ qualified stakeholder conversions, and 350,000+ video views.
• Achieved email open rates of 41.8%, 40.8%, and 35% across segmented alumni audiences, significantly exceeding industry benchmarks of 21–23%.
• Prepare campaign performance reports, annual reports, engagement summaries, and dashboards to support senior leadership planning, evaluation, and decision-making.
• Maintain alumni and donor records in Raiser's Edge, tracking engagement history, contact outcomes, and stewardship interactions.
• Scripted and oversaw production of 10 video assets in collaboration with external production vendors, managing creative briefs, scripting, shoot coordination, and review cycles.
• Onboarded and managed video production and digital agency partners, handling vendor evaluation, negotiation, contracting, and ongoing relationship management to support campaign delivery.

Customer Success Manager - The Salt Inc - Mumbai, India

(2023-08 - 2024-02)

Managed a portfolio of 10 client accounts — including The Economist, LTI, Huawei, and EY — serving as the primary point of contact between clients, internal teams, and external partners.

• Coordinated project workflows, timelines, and deliverables across content, design, and development teams using Monday.com for project tracking — maintaining stakeholder communications and resolving issues to keep delivery on track.
• Supported workflow management and task tracking using Microsoft Planner and collaborative digital tools, improving cross-team delivery efficiency.

Senior Communications Strategist - Zoo Media / FoxyMoron x Noesis - Mumbai, India

(2018-03 - 2023-04)

Led communications and stakeholder engagement for national and international organisations across technology, consulting, financial services, education, and entertainment sectors across a portfolio of 15+ concurrent accounts.

• Developed and managed 4–5 client websites — overseeing UI/UX audits, content strategy, copywriting, and stakeholder coordination from brief to launch.
• Created 100+ communication assets across EDM campaigns, social media, thought leadership articles, and digital content aligned with organisational objectives.
• Managed multi-stakeholder relationships across functions and seniority levels, coordinating internal teams and external partners to deliver concurrent projects on time.
• Delivered training sessions and workshops on content strategy, digital communications, and brand governance for client and internal teams.

Content Strategist & Planner - Yellow Seed Content Solutions - Mumbai, India

(2014-10 - 2017-11)

Managed communications strategy and stakeholder engagement for 10 clients across finance, FMCG, and media — including Citigold, Cipla, Yes Bank, MTV, and Reliance Mutual Fund — owning editorial planning, content calendars, and agency coordination.

• Created content across scripting, social media, and blog writing — maintaining consistent brand voice and editorial standards across multiple client accounts and formats.
• Built and maintained client relationships while supporting project delivery and strategic communications initiatives.

Junior Editor - Prime Focus Technologies - Mumbai, India

(2007 - 2013)

Junior Sports Writer - Mid-Day - Mumbai, India

(2007 - 2013)

Master of Arts - Professional Communication, Major: Creative Services – Writing, Film & Video - Edith Cowan University, Perth, Western Australia (2009 - 2011)

Post Graduate Diploma - Journalism - Harkisan Mehta Foundation Institute of Journalism

Bachelor of Commerce - University of Mumbai