Aditi Mukherjee

Content Manager and SEO strategist with 5+ years of experience driving organic growth through high-impact digital content. Skilled at building scalable content strategies, managing editorial workflows, and translating brand stories into measurable growth.

Experience includes working with global brands like Samsung and Purva Land, alongside my work as a published writer.

Content Manager at O'Stori (2025-01 – Present)

• Lead brand storytelling and SEO content strategy for a handloom e-commerce brand focused on artisan heritage.
• Develop SEO-optimized product descriptions and SEO blog content to improve organic visibility.
• Manage editorial calendar and oversee production of brand, storytelling, and marketing content.
• Collaborate with marketing and design teams to create compelling campaigns that highlight artisan narratives.
• Increased organic growth by 27%.

Content Specialist at Pink Lemonade (2025-01 – 2025-12)

• Produced digital marketing and brand content for multiple client campaigns.
• Developed blogs, website content, and marketing collateral aligned with brand voice and SEO strategy.
• Collaborated with creative and strategy teams to ensure consistent messaging across digital channels.
• Managed 3 articles/week.

Editor & Content Writer at Business Setup Worldwide (2024-01 – 2024-12)

• Wrote and edited long-form SEO content focused on international business setup and investment topics.
• Increased organic blog traffic by 15%.
• Managed 2 articles/week.
• Improved content clarity and search visibility through keyword optimisation and structured formatting.
• Maintained editorial quality standards across blog and website content.

Customer Experience Manager at FinCity (2024-01 – 2024-12)

• Led customer engagement and communication strategies across multiple digital touchpoints.
• Analysed customer insights to improve communication flows and digital experience.

Customer Experience Executive at Sumadhura Group (2023-01 – 2023-12)

• Managed customer relations and experience initiatives across multiple residential projects.
• Coordinated communication between internal teams and customers to improve service delivery.

Advanced Diploma in Hotel Management – International Institute of Hotel Management, Bangalore (2020-01 – 2023-12)

Bachelor's in Tourism Management – Indira Gandhi National Open University (2020-01 – 2023-12)