Aditya Gupta

Digital Marketing professional with 2+ years of experience driving brand growth and online visibility across paid, owned, and earned channels. Hands-on expertise in paid media (Google Ads, Meta Ads), SEO fundamentals, content strategy, social media marketing, email campaigns, and analytics-driven decision making. Experienced working across e-commerce, D2C, tech, and service-sector brands. Focused on building cohesive digital marketing ecosystems that generate measurable growth.

Freelance Digital Marketer at Independent / Self-employed (2025-11 – Present)

• Developed and executed full-funnel digital marketing strategies for D2C and service-based clients, integrating paid media, organic content, and email touchpoints.
• Managed Google Ads and Meta Ads campaigns, optimizing for traffic, lead generation, and conversions based on client KPIs.
• Created content calendars, social media post plans, and ad creative briefs aligned to audience personas and brand tone of voice.
• Tracked and reported on campaign performance using GA4, Search Console, and Meta Business Suite, providing actionable insights to clients.
• Implemented on-page SEO improvements including keyword mapping, meta-tag optimization, and content structure enhancements to improve organic rankings.

Marketing Executive at Upsolvve (2025-05 – 2025-10)

• Planned and executed integrated digital marketing campaigns across paid search, paid social, and display channels for multiple client accounts.
• Managed Meta Ads and Google Ads campaigns from strategy through execution, improving ROAS and reducing CPC through continuous A/B testing and audience refinement.
• Tracked website traffic, user behavior, and campaign attribution using GA4 and Meta Business Suite, delivering weekly performance reports.
• Collaborated with creative and content teams to produce campaign assets aligned with audience behavior data, brand guidelines, and funnel stage.
• Contributed to landing page optimization efforts to improve conversion rates for active campaigns.

Sales & Marketing Executive at Vestek (2024-03 – 2025-05)

• Managed multi-channel digital marketing activities including paid ads, content marketing, and social media for software and service-sector clients.
• Executed Meta Ads retargeting campaigns that reduced Cost Per Lead (CPL) by 30% within one month through audience segmentation and creative testing.
• Improved lead generation by 40% through refined targeting, campaign restructuring, and funnel optimization.
• Produced digital marketing creatives, campaign proposals, and performance reports for brands including TrawellX, Canadian Gel Nails, and Modi Toys.
• Generated qualified B2B leads via LinkedIn prospecting, email outreach, and digital marketing campaign alignment.
• Assisted in brand positioning through organic content initiatives and SEO-aligned copywriting.

Bachelor of Commerce in B.Com – Devi Ahilya Vishwavidyalaya – Shri Atal Bihari Vajpayee Govt. Arts & Commerce College, Indore (2024-06)

CAT Level 2 in Cost Accounting Technician – Institute of Cost Accountants of India (ICMAI), New Delhi (2023-02)

CAT/CMA Foundation – Institute of Cost Accountants of India (ICMAI), New Delhi (2022-08)