Cluster Digital Marketing Manager at Hyatt Hotels Dubai (2025-04 – 2026-06)
- Strategic Leadership: Designed and executed integrated digital campaigns across paid media, SEO, and social platforms, aligning with brand objectives and owner expectations.
- Revenue Growth: Consistently delivered measurable uplift in direct bookings through performance-driven initiatives, conversion optimization, and personalized guest engagement.
- Cross-Functional Collaboration: Partnered with F&B, Rooms, and agency teams to craft compelling offers, festive campaigns, and creative branding that resonate with diverse audiences.
- Executive Communication: Developed and presented quarterly marketing plans and owner-ready presentations, blending analytical rigor with creative storytelling for board-level impact.
- Innovation & Optimization: Led website relaunch projects, ensuring seamless SEO continuity, analytics integration, and technical excellence to strengthen digital visibility.
- Team Recognition & Culture: Fostered collaboration and creativity within the marketing team, championing recognition, training, and a culture of high performance.
Cluster Digital Marketing Manager at Hyatt Hotels Dubai (2025-04 – 2026-06)
Achievements
- Objective: Increase revenue contribution from direct booking channels.
- Result: Delivered a 200 bps improvement in room bookings revenue vs. last year, strengthening profitability and reducing reliance on third-party platforms.
Sr. Associate- Ecommerce & Experience at PwC India (2022-03 – 2025-04)
- Plan, execute, and optimize performance marketing campaigns across digital channels (e.g., PPC, display, social media, affiliate marketing).
- Develop comprehensive digital marketing strategies to achieve business objectives.
- Develop and maintain strong relationships with digital marketing agencies. Coordinate and oversee agency activities and performance to ensure alignment with client goals and brand guidelines.
- Demonstrated excellent teamwork, communication, interpersonal, leadership, analytical, and problem-solving skills in project execution.
- Assist business development team in creating digital marketing campaign frameworks to create project pitches.
Sr. Associate- Ecommerce & Experience at PwC India (2022-03 – 2025-04)
Achievements
- Incorporating the right SEO practices for new website launch generated 89% uplift in website visitors, 8% improvement in bounce rate and 83% uplift in website conversions.
- Successfully executed end-to-end implementation of Adobe Analytics for an ecommerce portal of a large business conglomerate.
Digital Marketing Manager at Serosoft Solutions (2020-07 – 2022-03)
- Managed team of digital marketing experts, content writer and graphic designers to drive business results.
- Contributed to 35% uplift in product website traffic, 10% increase in website conversion rate and major client acquisitions.
Team Lead- Digital Marketing at Basecamp Startup Pvt. Ltd. (2017-08 – 2020-06)
- Improved lead generation by 8% using the right mix of tactical activities by implementing marketing automation, content marketing, PPC, Social Media and SEO.
Digital Marketing Manager at Hyatt Hotels Dubai (2014-04 – 2017-03)
- Creation of annual digital marketing strategy.
- Performance marketing agency management to make sure business objectives and KPIs are met on time.
- Educating internal stakeholders on the progress of digital campaigns, and collaboration with internal offline marketing team to deliver the right marketing message.
Digital Marketing Manager at Hyatt Hotels Dubai (2014-04 – 2017-03)
Achievements
- Objective: Hyatt Hotels Dubai to increase visits by 5% and Bookings by 8% over previous year through hotel websites against Online Travel Agents (OTAs).
- KPIs Achieved: Hyatt.com received 14.92% increase in visits and 8.34% increase in bookings.
- Transition of SEO activities from digital agency to in-house, saving $30,000 yearly of agency fee for the hotels.
- Launched and optimized mini-websites for ancillary business units, which resulted in increase of organic search contribution to overall website visits by 45%.
Project Coordinator at WSI Search Results (2011-01 – 2014-03)
- Performed SEO of more than 100 websites at this digital agency job, generating satisfactory results for the clients.
- Helped the agency to generate business by showing exceptional interpersonal and networking skills by reactivating silent clients and producing desired results for them with the help of internal team.
- Client recommendations available on LinkedIn profile – namely, Rob Shapiro and BJ Buske.
Sr. e-Marketing Executive at CapitaVia Global Research Ltd. (2009-10 – 2011-01)
- Responsible for execution of digital marketing activities (SEO, paid search and social media) for the business website. Perform content marketing activities to increase website traffic and generate leads for the business.
- Awarded "Performance Excellence Award" from The CEO of the company for increasing the conversion rate of the website and continuous outstanding performance as a fresher.
