Head Fashion Designer at Mehaaba Fashion (2026-06 – Present)
Women's Modest Wear
- Lead the design and development of women's modest wear collections from concept to final product.
- Develop abayas, kaftans, dresses, co-ord sets, and occasion wear aligned with current market trends and brand identity.
- Create textile prints, placement prints, embroidery concepts, embellishment layouts, and garment detailing.
- Collaborate closely with the production team to oversee sampling, garment development, quality, and final execution.
- Coordinate with procurement and sourcing teams for fabrics, trims, embellishments, and other materials required for collection development.
- Source suitable fabrics, materials, and trims based on design requirements, quality, availability, and cost.
- Conduct trend and market research to develop commercially relevant designs for the modest fashion market.
- Coordinate across design, sourcing, procurement, and production to ensure smooth execution of collections within timelines.
Fashion Designer at Favourite Readymade Garments (2026-03 – Present)
- Designed and developed uniform garments based on client specifications and industry standards
- Created technical sketches and garment illustrations for production reference
- Developed detailed tech packs including measurements, trims, stitching details, and construction guidelines
- Worked closely with the production team to ensure accurate execution of designs
- Assisted in sampling and fit corrections to meet quality and sizing standards
- Selected appropriate fabrics, colors, and trims based on durability and end-use requirements
- Ensured consistency in bulk production by maintaining clear design documentation
- Modified designs based on client feedback and production feasibility
- Maintained timelines while handling multiple design and production tasks
- Designed and developed fashion accessories including bows, belts, hair accessories, and socks based on functional and aesthetic requirements
- Created design concepts, sketches, and specifications to guide production and ensure consistency
- Coordinated with production teams for material selection, detailing, and bulk manufacturing, ensuring quality and durability
Textile print Designer at Freelance (2025-06 – Present)
- Designed exclusive digital textile prints for abayas, kaftans, and dresses, tailored for modest fashion markets in the Middle East
- Collaborated with international brands including Toned (Qatar), Shadow (Qatar), Ghurz (Qatar), and Thaya (UAE) to develop culturally relevant and trend-driven print concepts
- Created detailed, print-ready artwork including motif development, placement prints, and seamless repeats aligned with garment silhouettes
- Delivered customized surface design solutions, ensuring high-quality output for production and brand-specific aesthetics
Fashion Marketing & Design Internship at Absolute Brands and Retail – Big Hello (2024-11 – 2024-12)
- Assisted in developing design concepts for campaigns, ensuring visual alignment with the brand's plus-size fashion identity.
- Collaborated with the creative team to curate styling ideas and outfit combinations for influencer shoots and store promotions.
- Coordinated influencer marketing campaigns to enhance brand visibility across key cities, aligning content with design aesthetics and seasonal trends.
Emcee Fashionova 2024 Graduation Show at Institute of Fashion Technology, Kerala (2024 – 2024)
- Hosted and anchored the graduation fashion show, managing live audience engagement and event flow
- Introduced collections, designers, and segments with clear and confident stage communication
- Coordinated with backstage and production teams to ensure smooth show execution
- Contributed to visual content planning and layout for social media, ensuring consistency with the brand's fashion direction.
- Gained hands-on experience in fashion branding, trend coordination, and cross-department collaboration between design and marketing teams.
