Aftab Kamaal

Digital marketing professional with around 1.5 years of experience in campaign execution, paid media, and B2B demand generation. Skilled in multi-channel campaign coordination, content creation, and data-driven performance reporting. Comfortable working across email, social media, paid media, and web channels — with a focus on brand alignment, stakeholder collaboration, and measurable impact.

Digital Marketing Associate at Aptroid Consulting (Zeta Global) (2026-02 – Present)

• Executed end-to-end email marketing campaigns for multiple US-market clients — drafting, formatting, and scheduling newsletters and promotional mailers in adherence to client brand guidelines.
• Coordinated multi-channel campaign delivery using Jira — managed campaign calendars, tracked deliverables, and facilitated timely execution aligned with campaign objectives.
• Monitored and analysed campaign metrics including open rates, CTRs, and engagement patterns; compiled performance summaries and recommended data-driven course corrections.
• Conducted heatmap analysis on email layouts to identify interaction patterns and drive optimisations for improved digital experience.
• Performed campaign quality audits — evaluating planned objectives against actual performance metrics, engagement trends, and execution accuracy.

Digital Marketing Executive at RecruiterLane Services (2023-06 – 2024-05)

• Managed LinkedIn organic content end-to-end — content creation, scheduling, and optimisation to support demand generation and employer brand visibility.
• Executed SEO and SEM strategies based on keyword research, improving organic search rankings for key hiring-related terms.
• Scheduled and monitored social media posts across platforms — tracked weekly engagement metrics and contributed to performance summaries for stakeholders.
• Updated and maintained website content on WordPress — published job openings, managed content accuracy, and ensured brand alignment across landing pages.
• Assisted in building and maintaining contact databases and lead lists for targeted outreach and demand generation campaigns.

Marketing Intern at Thermax Limited (2025-05 – 2025-07)

• Delivered 313 qualified leads against a 150-unit target through PPC keyword research and audience analysis for industrial search campaigns.
• Managed Google Ads campaign setups and conducted competitor benchmarking across Search, Display, and LinkedIn — supported paid media execution and identified positioning gaps for industrial verticals.
• Analysed three-year business performance data using Excel and Power BI — built interactive dashboards and performed CAGR-based trend analysis to support financial reporting and quarterly business reviews.
• Coordinated event logistics for a solar and renewable energy exhibition in Pune — managed attendee registration, tracked lead data, and assisted with materials preparation and on-ground activations.
• Cleaned contact databases and built segmented lead lists to support targeted outreach across industrial verticals.

Digital Marketing Intern at Digitize Brand (2022-05 – 2022-07)

• Supported paid advertising setup across search and social — assisted with keyword selection, asset management, ad monitoring, and basic performance reporting.
• Managed social media posting calendars and monitored engagement metrics to measure weekly content performance.
• Prepared campaign summary reports covering reach, clicks, and engagement for client review meetings.

PGDM in Marketing & Finance – Institute of Public Enterprise (IPE) (2024 – 2026)

BMS in Marketing – Indsearch Institute of Management (2020 – 2023)