Business Analyst
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I am a part of the business and market analytics team at Broadcast Audience Research Council (BARC), focussing on analysing various sorts of television data pertaining to Hindi GEC and Movies channels. I use various ML methods for my day-to-day activities, mostly focussed on cleaning data, handling outliers and running regression and classification models.
Prior to this, I worked in Kantar in their B2B and Tech consulting team, managing clients who were mostly tech giants, and helped them by prociding insights relating to marketing analytics decision making.
Senior Executive - Business and Market Analytics
Provided detailed analysis of weekly viewership data for Hindi GEC and
Conducted extensive Exploratory Data Analysis (EDA) to ensure good quality of data is taken forward for final data analysis To predict churn, engineered classification models with an AUC of 0.71 based on certain demographics in order to help clients spend less time in deciding which users to target
Addressed client queries with detailed insights and requirements of the partnerships and revenue team and other internal stakeholders
B.Sc.-(Mathematics) Presidency University, Kolkata (Autonomous) 2018
XII Julien Day School, Ganganagar/CISCE 2015
X Julien Day School, Ganganagar/CISCE 2013
