Aheri Mukherjee

Copywriter with 7+ years of experience writing headlines, captions, scripts, and campaign copy across social media, web, email, and retail touchpoints for fashion, lifestyle, travel, real estate, and fintech brands. Skilled at developing creative concepts alongside designers and art directors, and at adapting brand voice for different audiences and platforms without losing consistency.

Brings a rare dual edge to advertising: sharp, culture-fluent copy instincts paired with a decade of hands-on theatre, film, and costume design - writing, styling, and shaping original creative work for teams and casts of 200+ people. Curious, fast-moving, and always chasing the sharper idea over the obvious one.

Senior Copywriter & Editor - Bits Info Services

(2024-01)

• Develop creative concepts and campaign-ready copy across a multi-sector client portfolio spanning fashion, real estate, legal, automotive, logistics, and wellness brands, including ALDO, ONLY, Emirates Advocates, Autobahn Auto Services, Alma Cargo Forwarding, and Bhavishya Nirman Developers.
• Write headlines, web copy, and guest posts that adapt tone and voice for different audiences and platforms, while staying consistent with each brand's identity.
• Present concepts and copy to clients, iterating quickly on feedback while overseeing brand voice consistency across a high-volume, multi-client workflow.

Senior Content Strategist - Content Googly

(2020-08 - 2023-07)

• Devised creative concepts and campaign messaging across digital platforms, aligning content with client marketing goals.
• Directed tone and structure for long-form and short-form content, collaborating with cross-functional teams across varied industries and audiences.

Content Writer - Circle Arts 360

(2017-06 - 2019-09)

• Produced original written content across formats, building an early foundation in brand storytelling and audience-first writing.

SEO Content Writer - Royal Writers

• Delivered SEO-focused articles and web content on a freelance basis alongside primary roles.

Copywriting & Content Strategy - Freelance

Clients: C9 Airwear, JACK&JONES, Acko Drive, MakeMyTrip, Presto, MagicBricks, AU Small Finance Bank

• Wrote brand and product copy for leading consumer brands across fashion, insurance, travel, real estate, and BFSI sectors, adapting voice and tone for each audience.

Freelance Academic Writer - IDP Education

• Authored 100+ Statements of Purpose and Letters of Recommendation across 20+ assignments in Humanities, Management, and Computer Science for international university applicants.

Director - Creative Direction - Theatre & Film

'Solo Trip' - Aaro Anondo (Bengali OTT channel) Released

• Wrote and directed an original long-form film released on Aaro Anondo, a Bengali OTT platform, overseeing the project from concept through final cut.

Director - IFP

'Two Feet Apart' - short film

Concept Creation - Zee5

'Kaalipotka' – web series

Production Designer - School theatrical productions

'Jasmine of Agrabah', 'Aladdin Found a Magic Lamp', 'Love Me Do'

• Managed complete production design across three large-scale school plays, coordinating sets, staging, and logistics for casts exceeding 200 children per production.

Director & Writer - Theatre

'Jubilant Memoirs', 'Andher Nagri Chaupat Raja', 'Table 24'

Costume Designer & Stylist - Multiple Productions

Hoichoi web series (Byadh, Rahashya Romancho S2 & S3, Bengal Bima Company), Aaro Anondo web series (Banglar Shera Bhooter Golpo S1 & S2), Feature film (Kaalratri, Suroor, Chhodobeshi), and multiple award-selected short films

Actor - Theatre and Film

21+ stage productions including 'Portia', 'Hitchcock', 'Dugga Dugga', 'Transistor'; screen work on Hoichoi web series and short films

Master of Arts - English - University of Calcutta (2017-01 - 2019-01)

Bachelor of Arts - English - Asutosh College (2014-01 - 2017-01)