Aishika Roy

MBA candidate (Marketing & HR ) with hands-on experience in retail marketing, HR operations, and consumer behavior analysis. Demonstrated ability to improve customer engagement, optimize store performance, and drive data-backed decisions. Strong communicator with cross-functional exposure in dynamic, customer-facing environments.

Marketing Intern at Aditya Birla Fashion & Retail Ltd. (Pantaloons) (2024-12 – 2026-02)

• Led visual merchandising and store display execution across two internship tenures, improving product visibility and driving ~12–15% increase in walk-ins.
• Analysed sales data, STR, and category performance to identify slow/fast-moving SKUs, enabling actionable inventory and merchandising decisions.
• Engaged with 100+ customers weekly to understand buying behaviour and improve conversion rates (~8% uplift).
• Conducted primary research (150+ respondents) and benchmarked competitors to recommend improvements in customer engagement and brand positioning.
• Supported digital and in-store marketing initiatives, including influencer strategy and loyalty programs (~20% projected engagement increase).

Human Resource Intern at Airports Authority of India (AAI) (2025-07 – 2025-09)

• Digitized and managed HR records for 200+ employees using SAP, improving data retrieval efficiency by ~30%.
• Streamlined attendance and payroll support processes, reducing documentation errors by ~15%.
• Conducted compliance audits and ensured accuracy of HR data across departments.

Fashion Intern at Ava Creations Social Impact Foundation (2024-02 – 2024-04)

• Conducted market research to identify target customer segments and developed a marketing strategy to improve outreach by ~25%.
• Created SEO-optimized website content, enhancing user engagement and reducing bounce rate.
• Managed end-to-end customer communication, strengthening retention and improving repeat purchase likelihood.

MBA in Marketing & HR – North Eastern Regional Institute of Management (2024 – 2026)

B.Sc in Fashion Design – Annamalai University (2020 – 2023)

Diploma in Fashion Design – NIF Global (2020 – 2023)