Aishwarya Chaknalwar

I started in the food and beverage industry as a Business Development Strategist at Shantiraj Foods Pvt. Ltd., where I gained valuable experience in market research and strategy. Later, as a brand manager, I developed Refrost Ice Cream Desserts, a premium ice cream brand, under Shantiraj's umbrella.

The role allowed me to channel my passion for innovation. From product development and branding to crafting go-to-market strategies, I've worked on launching and scaling a wide range of ice cream desserts that truly resonate with our customers.

Brand Manager - Shantiraj Foods Pvt. Ltd. - Nagpur, Maharashtra

(2022-01)

Launched Refrost Ice Cream Desserts as a brand extension for Shantiraj Foods Private Limited with a vision to bring premium, high-quality ice cream to the streets of Nagpur.

• Brand strategy & Identity: Developed and designed premium packaging for 6 product categories aligning with the brand's high-quality positioning, by working closely with designers, branding teams & printers.
• Product Development: Developed 60 products in 1 year through R&D before the brand launch, along with 10+ limited edition products over the years.
• Digital Marketing: Directed the social media manager in strategy development, content creation (Instagram & Facebook), video production, copywriting, influencer collaborations and ads.
• Performance Tracking: Monitored key KPIs, including New Product Development Success Rate and Influencer Collaboration ROI, to analyze and enhance brand performance over time.
• Instagram page: Refrost

Business Development Strategist - Shantiraj Foods Pvt. Ltd. - Nagpur, Maharashtra

(2020-03 - 2021-12)

• Franchisee Development: Successfully onboarded 5 franchisees by clearly communicating the brand vision and ensuring consistent product and service standards, while leading a team of 4 sales executives.
• Client Relationship Management: Built and maintained strong relationships with key partners and franchisees, customising solutions to meet their unique needs.
• Brand Strategy and Identity: Led market research and identified the need for rebranding. Successfully re-launched 20 products with new packaging, improving our brand's competitive position in the market.
• Product Development: Collaborated with food technologists to develop new products tailored to market needs, ensuring our offerings remained relevant and competitive.
• Event Planning: Curated 20+ menus, finalized kiosk layouts, and managed manpower according to client specifications. Having a 95% client satisfaction rate.

Intern - Vithoba Industries Pvt. Ltd. - Nagpur, Maharashtra

(2019-04 - 2019-06)

• Managed sales routes, daily reports, and stock files while conducting market research to identify new areas for distribution and developed promotional schemes for distributors and shopkeepers.

Master of Business Administration - Leadership & Entrepreneurship - Amity University, Delhi, India (2023 - 2025)

Bachelor of Management Studies - Marketing - Jai Hind College, Mumbai, India (2017 - 2020)