Aishwarya Sathe

Results-driven Digital Marketing Professional with 5+ years of experience in social media strategy, brand growth, content marketing, and performance analytics across D2C and e-commerce brands. Proven expertise in increasing engagement, managing multi-brand digital ecosystems, and driving measurable growth across Instagram, Facebook, and emerging platforms.

Assistant Manager – Digital Marketing - Handelnine Global - Vikhroli, Mumbai

(2021-10)

Lead social media strategy, content planning, and brand growth initiatives across multiple e-commerce and D2C brands.

• Manage digital marketing for 8 D2C brands, achieving up to 400% follower growth and improving engagement by 5x.
• Develop and execute monthly content calendars aligned with business objectives and audience behavior.
• Manage content strategy, planning, and publishing for 8 ecommerce and D2C brands across Facebook and Instagram.
• Create engaging content for reels, static posts, carousels, and blogs aligned with brand objectives and audience interests.
• Plan, write, and optimize SEO-friendly blog content to improve organic visibility and user engagement.
• Manage end-to-end blog publishing on websites using CMS platforms such as WordPress.
• Oversee the creation and publishing of 92+ posts and reels every month.
• Grow HomeLoft to 11K followers, NinthAvenue to 10K followers, and NineLife to 5,000 followers.
• Conduct social media performance analysis and reporting.

Digital Consultant - The Digital Fellow - Andheri, Mumbai

(2020-03 - 2021-10)

• Managed content across Facebook, Instagram, Pinterest, Twitter (X), and Google Business Profile.
• Developed monthly content calendars and platform-specific strategies.
• Conducted analytics reporting, engagement tracking, hashtag research, competitor analysis, and keyword research.
• Posted content daily on different social media platforms.

Marketing Intern - Future Generali - Malad

(2019-04 - 2019-06)

• Gained exposure to Consumer Behavior, Market Research, and Branding
• Worked on the project 'Consumer buying Behavior in Insurance sector'

Engineer Supervisor - Prasad Enterprises - Vikhroli, Mumbai

(2016-06 - 2018-06)

• Supervised manufacturing and assembly of L&T Brahmos Missile parts; dyes for Godrej & Boyce Mfg Co
• Conducted physical inspection of parts post-manufacturing as per L&T design standards
• Served as the representative to L&T delegate to assure adherence to required standards

MMS - Marketing - Lala Lajpatrai Institute of Management, University of Mumbai (2018-05 - 2020-05)

B.E. - Mechanical Engineering - Finolex Academy of Management & Technology (2012-06 - 2016-06)