Aishwarya Vishnoi

Social Media and Influencer Marketing professional with experience managing influencer campaigns, social media strategy, and content execution for beauty and lifestyle brands. Skilled in campaign planning, creator collaborations, content calendars, trend-led storytelling, and audience engagement. Experienced in coordinating with creative teams, influencers, and stakeholders to build strong brand visibility across social media.

Sr. Social Media Executive - Maliao Cosmetics

(2025-06)

• Managing end-to-end social media campaigns and influencer collaborations for the beauty brand.
• Planning trend-led content strategies and campaign calendars aligned with product launches.
• Coordinating with creators, agencies, and internal teams for campaign execution.
• Supporting audience engagement and brand awareness through social-first storytelling.

Social Media Executive - Colors Queen Cosmetics

(2024-05 - 2025-06)

• Spearheaded influencer marketing initiatives and creator collaborations for the beauty brand.
• Planned and executed high-impact social media campaigns and product-focused content.
• Directed and coordinated in-house shoots including content planning and approvals.
• Developed content calendars and trend-based campaign strategies for audience engagement.
• Collaborated with graphic and video editing teams to create engaging social media creatives.

Influencer Content Manager - Freelance

(2023-08 - 2024-04)

• Managed day-to-day content planning and posting across Instagram.
• Collaborated with influencers on content ideas, shoot planning, and execution aligned with trends.
• Shot and managed engaging organic as well as paid brand collaboration content.
• Supported audience engagement and content optimization through trend analysis and creative planning.

Campus Ambassador - Pregrad

(2023-02 - 2023-07)

• Promoted career development programs through campus networking and social media outreach.
• Executed awareness campaigns and referral drives to improve student participation.
• Represented the company during campus events, webinars, and engagement activities.

Master of Arts - Indira Gandhi National Open University (2023)

Bachelor of Arts - University of Delhi (2020 - 2023)