Special Project Coordinator - TBR & PCR Tyres - CEAT Limited
(2025-10 - 2026-06)
- Lead business initiatives for the TBR and PCR tyre portfolio, coordinating a network of 10 distributors, 88 dealers and 975 sub-dealers.
- Direct a multi-level team comprising 5 Team Leaders and 2 Team Leader Development resources, aligning field execution with business priorities.
- Drive structured Daily, Weekly and Monthly (DWM) business reviews to track performance, identify gaps and establish corrective actions.
- Manage sales forecasting and business planning across multiple channel levels to support demand and market requirements.
- Develop and execute channel-partner and employee training initiatives to strengthen sales capability and execution effectiveness.
- Identify opportunities for market-share improvement and brand visibility through targeted sales and marketing initiatives.
- Work with cross-functional stakeholders on product strategy, market-entry initiatives and business execution.
- Conduct monthly performance reviews and translate business findings into focused improvement plans.
Regional Service Manager - CEAT Limited - Guwahati, Assam (North East)
(2023-04 - 2025-09)
- Led regional service operations with responsibility for team performance, service delivery and customer experience.
- Evaluated sales and service performance to identify operational gaps and improvement opportunities.
- Designed and supported training initiatives aimed at improving team capability and service effectiveness.
- Coordinated with cross-functional teams to facilitate product delivery and strengthen customer satisfaction.
- Introduced structured planning and operational improvements to enhance regional efficiency.
Regional Head - CEAT Limited - Asansol, West Bengal
(2021-06 - 2023-03)
- Led development and execution of regional sales and marketing strategies, contributing to 15% revenue growth.
- Streamlined operational processes, improving efficiency and reducing costs by 10%.
- Conducted sales forecasting and competitive market analysis to identify growth opportunities.
- Integrated customer feedback and market trends into product initiatives, improving customer satisfaction scores by 20%.
- Formulated revenue-growth and market-penetration strategies, expanding market share by 12%.
- Strengthened regional channel performance through focused sales planning and market-development initiatives.
National Sales Head - Metro Tyres - Noida
(2019-12 - 2021-05)
- Directed national sales strategy and execution across diverse regional markets.
- Led strategic initiatives focused on sales-volume growth and profitability.
- Managed cross-functional teams supporting new-product launches and market expansion.
- Strengthened customer relationships and brand reputation to support customer retention and market presence.
- Drove national business execution through strategic sales planning and market development.
- Coordinated market-expansion initiatives across regions to strengthen sales coverage and business penetration.
Regional Head - CEAT Limited - Nagpur, Maharashtra
(2018-10 - 2019-11)
- Directed regional sales and marketing initiatives with focus on business growth, market penetration and operational effectiveness.
- Strengthened sales planning through forecasting, market intelligence and competitive analysis.
- Identified customer and market requirements to support product and portfolio enhancement.
- Developed regional strategies to improve revenue generation and expand market presence.
- Implemented process improvements to improve execution efficiency and business performance.
Zonal Head - CEAT AKKHAN LTD - Dhaka, Bangladesh
(2013-01 - 2018-09)
- Spearheaded regional operations as Zonal Head, driving consistent revenue growth year over year across multiple territories through strategic planning and team leadership.
- Directed cross-functional team to optimize supply chain and distribution networks, resulting in a 20% reduction in operational cost and improved service delivery efficiency.
- Supported marketing activities and product-promotion initiatives to strengthen market presence.
- Provided leadership, coaching and performance guidance to regional teams.
- Supported the Bangladesh Greenfield business initiative that delivered significant market-share growth.
- Implemented data-driven sales strategies and market expansion initiatives and achieved 14% market share.
Regional Head - CEAT Limited - Raipur, Chhattisgarh
(2002-06 - 2012-12)
- Managed regional business operations, sales strategy and market development activities.
- Developed and executed regional sales plans aligned with business growth and product objectives.
- Expanded market presence through targeted channel and customer initiatives.
- Built and maintained relationships with key accounts and external stakeholders.
- Supported product launches and market-development programs through strategic planning and field execution.
- Led teams toward achievement of sales objectives and sustained regional business growth.
Territory Sales Manager - CEAT Limited - Satna, Madhya Pradesh
(1996-04 - 2002-05)
- Managed territory sales operations, driving market growth and revenue through focused sales initiatives.
- Consistently achieved quarterly sales targets and strengthened customer acquisition.
- Expanded distributor partnerships and optimized channel coverage to improve market penetration and product availability.
- Streamlined supply chain and inventory coordination, reducing lead times and improving service efficiency.
- Strengthened customer relationships through structured engagement, contributing to improved retention and satisfaction.
Sales Officer - Funschool India Limited - Mumbai, Maharashtra
(1994-07 - 1996-03)
- Managed territory sales activities, supporting consistent annual revenue growth through targeted market development.
- Expanded customer and channel coverage through structured sales planning and market penetration initiatives.
- Improved sales and collection processes through focused training and operational streamlining.
- Developed customer engagement initiatives that improved client retention and strengthened brand presence.
