Ajay Viswanath

Marketing and Online Reputation Management professional spanning brand reputation, Technical SEO, AI Search Optimization (AEO/AIO/GEO), project management, and executive reporting. Leads a 10-member ORM team monitoring 10,000+ monthly brand mentions, runs daily standups across marketing functions, and manages agencies on pay-for-performance structures.

Senior Analyst - Hola Prime

(2025-05)

• Built and led the Hola Prime ORM function end to end, covering 8+ platforms, a 10-member team, and 2 external agencies, while the brand held 4.5+ stars across 3,200+ Trustpilot reviews.
• Run end-to-end project management for the We Are Traders 3.0 campaign: 24 initiatives and 100+ tasks in Asana, with daily standups and reporting across content, SEO, community, influencer, and design teams.
• Cut average first response on X to ~30 minutes against a 2 hour SLA (75% faster), handling ~2,000 negative mentions per month, roughly 24,000 a year.
• Designed a 16-category negative sentiment and customer mapping system with a ticket ID for every negative comment; root-cause analysis traced 63% of cases to 2 fixable causes.
• Created the company's User Identification metric, quantifying how many negative commenters tie back to real customer accounts.
• Scaled the brand mention program 5.3x to 3,000 verified mentions per month across 6 platforms, and built its 4,900-row, 3-checkpoint verification tracker.
• Structured pay-for-performance agency billing (5 slabs, zero payment below 25% delivery) with liveness checks at days 7, 14, and 30; a 54% delivery cycle released only 50% of fees, and froze payments on an underperforming agency pending delivery review.
• Set and tracked a 5x to 10x positive-to-negative engagement standard through a self-calculating 26-week reporting system.
• Designed the Sprout Social listening architecture (6 owned channels, 7 themes, spike alerts) and a weekly 5-firm competitor sentiment benchmark that quantified an 11 to 22 point gap to market leaders.
• Drove search visibility across SEO and AEO/GEO: audited 71 blog URLs into 16 consolidation clusters with 12 new articles, and built a 1000-prompt AI citation tracking library from Ahrefs keyword data.

Customer Service Executive - Teleperformance

(2024-09 - 2025-05)

• Delivered support to 100+ customers weekly across North American and Australian markets, meeting SLA and quality targets while investigating root causes and driving resolutions with internal teams.

BBA - Bangalore University (2018 - 2021) Bengaluru