Akansha Rathi

Results-driven Digital Marketing Executive with 4+ years of experience planning and executing performance marketing, social media, SEO, and influencer campaigns across Beauty, Healthcare, and D2C brands. Proven track record of growing social media audiences, optimizing Meta Ads spend, and leveraging AI-powered tools (ChatGPT, Google Gemini, Canva AI) to accelerate content production and campaign performance.

Marketing Executive at YLG Salon (2024-12 – Present)

• Executed integrated digital marketing campaigns spanning paid social, SEO, and offline activations to drive brand visibility.
• Managed and optimized Meta Ads campaigns, improving reach and overall campaign performance.
• Led influencer collaborations to expand brand awareness and audience engagement.
• Designed on-brand creatives using Canva and AI-powered tools, streamlining content turnaround time.
• Supported SEO and Local SEO initiatives, including Google Business Profile optimization, to improve local search visibility.
• Coordinated offline marketing events to strengthen brand presence and customer engagement.
• Analyzed campaign performance data to inform ongoing marketing strategy and optimization.

Digital Marketing Specialist at Bump2Cradle (2024-08 – 2024-10)

• Planned and executed monthly content calendars aligned with brand and campaign goals.
• Executed Meta Ads campaigns to support performance marketing objectives.
• Conducted keyword research using SEMrush to inform SEO and content strategy.
• Produced AI-assisted marketing content, increasing content output efficiency.
• Tracked and reported on campaign performance metrics to guide optimization decisions.

Digital Marketing Lead at Chocobox (2021-01 – 2024-07)

• Built and marketed a customized gifting brand from the ground up, owning end-to-end digital marketing strategy.
• Grew social media audience by approximately 50% through consistent content strategy and community engagement.
• Managed brand presence and engagement across Instagram, Facebook, LinkedIn, and WhatsApp.
• Created branding and promotional campaigns to support customer acquisition and brand growth.

MBA in Marketing & Finance – IPS Academy (2019 – 2021)

Bachelor of Commerce – Arihant College (2015 – 2018)

12th Grade – Shri Guru Tegh Bahadur Academy (2015)