Akash Bayana

Designed and implemented market expansion strategies, driving growth in client acquisition Conducted competitive benchmarking and revenue opportunity analysis to identify scalable service verticals Collaborated with cross-functional teams to execute data-driven business initiatives

Business Development Executive at CMSR (Centre for Management and Social Research) (2024-02 – 2024-08)

• Designed and implemented market expansion strategies, driving growth in client acquisition
• Conducted competitive benchmarking and revenue opportunity analysis to identify scalable service verticals
• Collaborated with cross-functional teams to execute data-driven business initiatives
• Strengthened stakeholder relationships to improve long-term client retention and profitability

Marketing Associate (Intern) at Yellow Planners Event Managers (2023-09 – 2023-12)

• Executed targeted digital marketing campaigns, increasing customer engagement
• Supported brand positioning initiatives that improved market visibility
• Analysed campaign performance metrics to optimise outreach strategy

Marketing Associate (Freelance, Self-Startup) at Shree Pooja Multispeciality Hospital (2023-05 – 2023-09)

• Designed digital branding and email marketing campaigns, improving patient engagement by 20%
• Developed a customer communication strategy to enhance retention and service awareness

Post Graduate Diploma in Business Strategy and Innovation – University of Southampton (2024 – 2025)

BBA (Hons) – OP Jindal Global University (2020 – 2023)