Akash Patwal

Insights & Analytics Specialist with over 5 years of experience driving quantitative primary research, secondary market intelligence, and data analytics initiatives across the pharma, life sciences, and MedTech sectors. Proven track record at DT Consulting, delivering multiple Customer Experience (CX) Management, VoC benchmarking, digital maturity and digital asset optimization studies for global players like Sanofi, Pfizer, Takeda, AstraZeneca, and Gilead Sciences, among others. These frameworks empower companies to optimize their interactions with HCPs and patients across omnichannel touchpoints to shape strategy, drive positive brand engagement, and bolster prescription behavior and advocacy.

At Cetas

Healthcare, executed end-to-end quantitative primary research and market intelligence studies spanning Brand Health Tracking, concept and message testing, competitive intelligence, and market landscape assessments. Skilled in stakeholder management, vendor communication, research and questionnaire design, survey engineering, dashboard development, and insight storytelling, with a strong focus on GenAI enablement and workflow automation to enhance research efficiency and decision-making.

Research Analyst at DT Consulting (2022-11 – 2026-05)

• Insights Delivery: Drove 15+ end-to-end CX benchmarking and digital maturity/benchmarking studies shaping brand strategy with evidence-based recommendations.
• Data Visualization: Built advanced Tableau dashboards for multi-wave engagements, providing executive level narratives and drill-down capabilities.
• Survey Architecture: Developed complex survey structures in Qualtrics, incorporating real-time validation and custom index calculations.
• Qualtrics Training & Enablement: Designed and delivered structured Qualtrics case-study-based training programs to upskill research teams on survey programming, logic building, and platform best practices.
• GenAI Enablement: Evaluated Qualtrics GenAI and Cortex capabilities, providing adoption recommendations to leadership. Built AI-powered proposal agent, thematic coding and email assessment agents to improve efficiency, reduce manual effort, and lower operational costs.

Associate Research Analyst at Cetas Healthcare (2021-04 – 2022-07)

• Primary Research: Executed quantitative studies across studies spanning Brand Health Tracking, concept and message testing, competitive intelligence, owning data quality and fieldwork execution end-to-end.
• Secondary Research & Market Intelligence: Drove the - Africa Deep Dive Study - a comprehensive desk research project for Align Technology, mapping dental and orthodontic industry landscapes across Nigeria, Kenya, Ghana, and Egypt.
• Vendor Management: Directed vendor coordination and monitored sample achievement to ensure on-time delivery against rigorous quality benchmarks.
• Technical Design: Assisted in translating client briefs into comprehensive questionnaire designs and statistical analysis plans and in drafting research proposals.
• Data Processing: Independently owned quality checks of raw datasets to ensure data quality across studies.

Master of Business Administration in Marketing – N. L. Dalmia Institute of Management Studies and Research (2019 – 2021)

Bachelor's Degree – School of Broadcasting and Communication (2014 – 2017)