Akash Rawat

SEO Executive with 4 years of experience across on-page, off-page, and technical SEO in IT, SaaS, and healthcare sectors. Comfortable working on international SEO (hreflang, multi-region targeting), Core Web Vitals, and schema markup, along with newer areas like AI-search optimization (AEO/GEO). Regularly use Google Analytics, Search Console, and SEMrush to track performance, and rely on tools like ChatGPT, Perplexity, and Claude to speed up research and content planning.

Enjoy working closely with content and dev teams to improve a site's visibility and overall search performance.

SEO Executive - Digilantern - Noida

(2025-03)

• Conducted technical SEO audits and implemented schema markup and Core Web Vitals optimizations to improve website performance and search visibility.
• Owned end-to-end on-page SEO strategy across multiple client projects, driving consistent growth in organic traffic and keyword rankings
• Conducted in-depth keyword research and competitive gap analysis to uncover high-value opportunities and strengthen content strategy
• Optimized content for Answer Engine Optimization (AEO) and GEO-targeted SEO to improve visibility across AI-driven and location-based search results.
• Developed targeted link-building campaigns to acquire relevant backlinks, drive referral traffic, and strengthen domain authority.
• Applied Google's E-E-A-T guidelines to content strategies to build topical authority and improve content credibility.
• Leveraged AI research tools including ChatGPT, Perplexity, and Claude for keyword research, competitor analysis, and content optimization.
• Monitored organic performance using Google Analytics, Google Search Console, and SEMrush, analyzing KPIs and traffic trends to identify optimization opportunities and refine SEO strategies.

SEO Executive - Ayka Tech & System Pvt Ltd - Noida

(2023-01 - 2025-02)

• Managed on-page and off-page SEO, optimizing meta tags and building high-quality backlinks to enhance organic search visibility.
• Conducted keyword research and integrated target keywords into website content to improve visibility.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Implemented social media optimization strategies across Instagram, Facebook, and LinkedIn to boost engagement and elevate brand visibility.
• Implemented link-building strategies to strengthen domain authority and visibility.
• Collaborated with content teams to ensure alignment with SEO objectives and guidelines.

SEO Intern - Bhartiya Tech - Noida

(2022-10 - 2022-12)

• Built backlinks through off-page SEO outreach, contributing to improved website authority.
• Conducted SEO outreach for guest posting and link-building opportunities to support website authority.
• Used Google Keyword Planner and SEMrush to identify keyword opportunities for content targeting.
• Supported social media optimization efforts across Facebook, Twitter, and LinkedIn.

B.A. Programme - Delhi University (2021 - 2024)

Digital Marketing Diploma - Hansraj College (2021 - 2022)