Retail & E-Commerce Lead at Subko Specialty Coffee Roasters and Fine Cacao (2025-08 – 2026-01)
- Growth: Led quick commerce and retail growth strategy, owning category expansion, GTM, across key channels.
- Quick Commerce: Launched and scaled Instamart from ₹0 to ₹20L/month within 5 months, driving growth through assortment expansion, pricing optimisation, and execution.
- P&L Management: Owned end-to-end P&L for Instamart, improving CM2 margins from -33% to -3% through performance marketing efficiency, pricing levers, sales forecasting, production planning, and faster fulfillment turnaround times.
- Performance Marketing: Managed performance marketing and demand generation, delivering ~2.0x ROI in a highly competitive chocolate category.
- Institutional Sales: Closed B2B and seasonal growth initiatives, including ₹20L+ festive gifting revenue and a Swiggy Snacc coffee concentrate partnership generating ₹8L/month, with a scale-up path to ₹20L/month.
Product Manager, Sales and Marketing at Raw Pressery, Wingreens World (2022-04 – 2025-08)
- Product Management: Drove 15 Cr. in top-line revenue for Wingreens Harvest by optimizing production planning, inventory management, sales forecasting, and new product development (NPD) to maximize market impact.
- Growth and Performance Marketing: Set up and optimised performance marketing campaigns across Blinkit, Zepto, and Swiggy Instamart, delivering an increased ROAS of 25% and 38% surge in ad offtakes
- GTM Strategy: Delivered 10% brand top-line growth and 35% of e-commerce revenue by strategically launching the Crunchy Muesli range for Wingreens Harvest with a high-impact GTM execution.
- Trade Marketing: Conceptualised and implemented trade marketing elements such as POSMs, posters, flyers, catalogues & brochures across GT and MT stores pan-India for brands like Raw Pressery, Wingreens Farms, Wingreens Harvest, and Saucery.
- Sales Enablement: Collaborated on a special project with the GTM Head to empower regional sales teams in driving high-velocity SKUs across 1000+ major SAMT Outlets, resulting in a revenue contribution of 20 Cr. through the effective DMS implementation.
Sub-Editor at CricketNext, Network18 (2019-07 – 2019-08)
- Engaged a community of 4.3 MN+ users through interviews across sports (Cricket, MMA, WWE), effective distribution through SEO strategies, as part of editorial duties for News 18 Sports, and product marketing while working on the launch of the new CricketNext app with Anil Kumble.
Senior Associate, Content Management at Sportz Interactive (2019-09 – 2020-06)
- Led the JSW account to success as the Content Associate for Delhi Capitals social accounts, engaging with a cumulative follower base and community of 7.2 MN+.
Sub-Editor at The Ring Side View (2016-02 – 2018-05)
- Led editorial strategy and digital campaigns for a sports publication, conducting high-profile interviews and covering global tournaments (FIFA U-17 WC, ISL).
