Akshat Pare

Creative Strategy and Content Marketing professional with 3+ years of experience driving growth and UGC programs for high-growth D2C brands. Combines creative strategy, influencer ecosystems, and campaign execution to build high-volume, conversion-focused content. Scaled monthly D2C revenue from ₹1 Cr to ₹8 Cr at Frido and ₹1 Cr to ₹4 Cr at Boldfit, while building and managing a proprietary ecosystem of 3,200+ content creators, directing 2,230+ growth assets across 880+ campaigns, and managing monthly budgets of up to ₹20 Lakhs.

Brings together creative direction, creator-ecosystem management, and campaign execution to build memorable, conversion-focused D2C content experiences.

Creative Lead - Boldfit - Bangalore

(2026-02)

• Generated ₹16 Cr in revenue within 6 months by directing full-funnel UGC and creative strategy, scaling monthly D2C revenue to ₹4 Cr.
• Managed a ₹3 Lakh monthly creative budget, directing 180+ campaigns and 230+ multi-channel marketing assets from concept to delivery.
• Built and led winning creative programs for flagship products — Titan Grip Pull-Up Bar, Boldgun Turbo Massage Gun, and Unknot Massager — driving category-level sales growth.
• Established end-to-end UGC production processes, cutting turnaround time and improving creative output consistency across campaigns.

Team Lead – Whitelisting & Content Strategy - Frido - Pune

(2025-02 - 2026-02)

• Generated ₹86 Cr in revenue within 1.7 years, managing a ₹20 Lakh monthly marketing budget across digital and brand channels.
• Founded and scaled the Whitelisting department from the ground up, building creator workflows and content operations that earned promotion from Creative Associate to Team Lead within 6 months.
• Directed 2,000+ marketing assets and 700+ branding campaigns, including execution for 2 major brand sponsorships.
• Led multi-product go-to-market launches across D2C channels, including Frido Dual Gel Insoles, 3D Posture Plus Chair, and HRX Barefoot Sock Shoe Pro.

Creative Associate – Content & Whitelisting - Frido - Pune

(2024-08 - 2025-01)

Content Strategist - Cartoonpanti.com - Bhopal

(2024-05 - 2024-07)

• Owned the end-to-end content calendar, planning and scheduling multi-channel content to keep publishing consistent across all platforms.
• Scripted and conceptualised UGC and Meta ad campaigns for the Oversized T-Shirt Collection launch, translating product positioning into creator-ready briefs.
• Partnered with Instainnovate and the in-house production team to guide creative assets from script to final delivery, ensuring on-brand, on-time execution.

B.Tech - Computer Science Engineering - Lakshmi Narain College of Technology & Science (LNCT&S) (2022)