Product Designer at Groto, AI-Driven Design Agency (2025-12 – 2026-03)
- Partnered with AI-based clients to present and sell design strategies, validate research insights, and align UX solutions with measurable business outcomes and growth KPIs.
- Led a detailed UX audit, heuristic evaluation, and usability testing for Cipla Nicotex, mapping the user journey and surfacing key friction points; the redesign drove a 27% rise in engagement, 19% lift in click-through, and 22% gain in retention.
- Designed B2B and B2C workflows for Camb AI using UX laws and KPI-driven insights, lifting engagement 32% and task success 25% across partners including IMAX, Amazon Bedrock, and India Today.
Project Lead at Kailash Hospital (2025-02 – 2025-11)
- Led end-to-end design and rollout of a hospital wayfinding system through site audits, user-flow mapping, and stakeholder interviews, serving both patient and staff navigation.
- Designed and prototyped self-service digital kiosks in Figma to streamline appointment management, aligning digital touchpoints with physical wayfinding for a cohesive patient experience.
- Designed the patient-app onboarding flow — registration, appointment booking, and department navigation — for a smooth first-time experience.
- Streamlined patient check-in via kiosk and wayfinding integration, reducing average front-desk wait time based on post-launch patient feedback.
Product Design Intern at Lemon Yellow LLP (2024-06 – 2024-07)
- Conducted user research, competitive analysis, and stakeholder interviews to define features and information architecture for SolarSquare's mobile app ecosystem.
- Translated research insights into a structured information architecture that grounded feature prioritization and design decisions.
- Designed wireframes and high-fidelity prototypes in Figma for a solar-energy monitoring dashboard, iterating layouts to improve data clarity and usability.
- Partnered with developers during handoff to ensure accurate implementation and smooth end-to-end execution.
Design Intern at Goldmine Ad Agency (2023-05 – 2023-06)
- Supported the brand launch of HDFC Sky through logo ideation, visual sketching, and mood-board development, establishing visual direction and consistency across the app interface.
- Documented usability-testing insights and translated findings into actionable design improvements across onboarding and core banking flows.
