DIGITAL MARKETING SPECIALIST at TRUE DREAM REALTY (2025-08 – Present)
- Planned and executed Google Ads and Meta Ads campaigns targeting qualified property buyers, continuously optimizing bids, creatives, and audience segments to improve lead quality.
- Handled SEO keyword research, on-page optimization, meta tags, and local SEO.
- Developed and executed content calendars across Instagram, Facebook, and LinkedIn — covering property showcases, brand storytelling, and promotional posts — to grow audience reach and engagement.
- Designed ad banners, social media posts and promotional creatives using Canva and Photopea.
DIGITAL MARKETING EXECUTIVE at GLOBSTAY PRIVATE LIMITED (2025-03 – 2025-06)
- Ran lead generation ad campaigns on Google Ads and Meta (Facebook/Instagram) Ads to drive qualified inquiries.
- Collaborated with the sales team to streamline the lead-to-conversion pipeline, ensuring timely follow-ups and accurate tracking of campaign-sourced leads through the CRM.
- Monitored, updated, and managed CRM systems to track leads and measure campaign performance.
- Produced platform-specific ad creatives and social media visuals tailored to Globstay's brand identity and target audience.
DIGITAL MARKETING EXECUTIVE at AAKKSHH INFINITY PRIVATE LIMITED (2023-05 – 2024-08)
- Executed Google and Meta Ads campaigns with a focus on Call Ads to generate high-intent leads for real estate projects across Gurugram.
- Contributed to end-to-end digital marketing strategy execution, aligning paid, organic, and social efforts to support business development goals.
- Designed ad creatives, promotional banners, and social media visuals using Canva to support lead generation campaigns across platforms.
- Managed property listings across Housing.com, 99acres, and MagicBricks to maximize online visibility and lead enquiries.
SEO EXECUTIVE at JADE HOMES CONSTRUCTION (2020-01 – 2023-05)
- Executed off-page SEO strategies including link building, local business citations, and directory submissions to strengthen domain authority and improve organic search rankings.
- Conducted keyword research and on-page SEO optimization — including meta titles, descriptions, heading tags, and internal linking — to improve page rankings on Google Search.
- Tracked website performance using Google Search Console and Google Analytics to monitor keyword rankings, impressions, and organic traffic trends.
- Optimized website content, project pages, and URL structures for Jade Homes' construction projects, improving search engine crawlability and local visibility for construction-related keywords in Noida.
