Akshaye Gavas

B2B marketing and brand marketing professional with 6+ years of experience across SaaS, IT services, and enterprise technology environments, including B2B content strategy, LinkedIn and social media management, website content, sales enablement collateral, and founder/thought-leadership communication. Proven track record managing content and campaigns across multiple brands simultaneously, coordinating cross-functionally with design, leadership, and external vendors. Comfortable working with CRM and marketing tools to support audience targeting and campaign execution, with strong attention to detail and a self-starter approach to building marketing processes from the ground up.

Content Marketing Spl at BureauVeritasGroup (2025-07 – Present)

• Drove B2B marketing strategy across LinkedIn, website, email, and collateral channels in direct alignment with brand positioning and pipeline goals — the core focus of this role.
• Produced sales decks, brochures, and website content used directly in client-facing engagement and lead generation efforts.
• Partnered with internal stakeholders and design teams to maintain consistent brand communication across all digital channels.
• Ran audience and content analysis to refine messaging strategy and improve engagement, applying data insight to content planning.
• Coordinated with external vendors and cross-functional teams to execute branding and marketing assets on schedule.

MarketingManager at KCTGroup (2024-08 – 2025-06)

• Owned Marketing strategy and social media communication across multiple brands concurrently, balancing competing priorities and timelines.
• Built website content, marketing collateral, and CSR communication aligned to brand guidelines.
• Wrote social copy, campaign messaging, and brand storytelling content that supported broader visibility goals.
• Coordinated with creative teams to deliver marketing creatives, presentations, and promotional assets on time.
• Led community engagement initiatives that supported brand-building campaigns across digital platforms.

AM- Marketing & Social Media at GlobeTeleservices (2021-09 – 2023-09)

• Owned end-to-end social media strategy and execution for 5 brands simultaneously planning calendars, driving organic and paid growth, and designing emailers, presentations, and collateral with consistent brand standards.
• Managed vendor coordination and asset creation (invites, decks, standees, booths) for corporate and international trade shows, including post-event reporting on engagement and leads.
• Executed brand visibility initiatives via digital channels and partner communications, including competitor research in the telecom sector to sharpen differentiation.

Executive - Digital Services at V2Solutions (2018-01 – 2021-12)

• Wrote and managed content across digital channels, supporting brand visibility and engagement.
• Handled social media execution and ongoing content analysis to inform strategy.
• Managed keyword strategy to support content discoverability and SEO performance.

Bachelors in Mass Media (spl in Advertising) – Mumbai University (2017-01)

HSC in Commerce – Modern College Vashi (2014-01)

SSC – Indian Education Society (2012-01)