Alaka

Marketing professional with 4+ years of experience driving content operations, digital marketing, SEO, and campaign execution across global financial services and B2B SaaS organizations. Experienced in managing end-to-end content lifecycles, collaborating with cross-functional stakeholders, optimizing workflows, and executing data-driven marketing initiatives. Delivered measurable business impact by increasing organic website traffic, doubling social media growth organically, and supporting enterprise-scale marketing operations.

Marketing Operations Associate - Morgan Stanley

(2025-06 - 2026-08)

• Managed end-to-end content operations for financial marketing initiatives, ensuring timely publication while meeting compliance and brand standards.
• Created and managed content on key financial topics by partnering with Subject Matter Experts (SMEs) to deliver accurate, high-quality content.
• Coordinated with compliance, marketing, and business stakeholders to streamline content reviews and ensure on-time approvals and publication.
• Owned the content calendar and publishing workflow using Workfront, managing multiple content requests and priorities simultaneously.
• Led stakeholder meetings, tracked project progress, resolved blockers, and ensured smooth execution of content operations across teams.

Senior Marketing Associate - Respo Financial Service (Zype)

(2024-04 - 2025-05)

• Developed and managed high-quality content across blogs, landing pages, newsletters, email campaigns, and social media, ensuring a consistent brand voice across all digital channels.
• Increased organic website traffic by 200% within six months by implementing SEO-driven content strategies and optimizing website content.
• Owned the end-to-end content calendar, ensuring timely execution of marketing campaigns and alignment with business objectives.
• Built and executed organic social media strategies, resulting increase in followers and improved brand engagement.
• Led a team of writers and designers while tracking campaign performance using Google Analytics to continuously optimize content and improve marketing outcomes.

Marketing Analyst - Sectona Technologies

(2022-08 - 2024-03)

• Analyzed marketing data to identify opportunities and improve campaign performance.
• Conducted market and competitor research to support marketing strategies.
• Tracked campaign KPIs and shared insights to optimize marketing outcomes.
• Collaborated with cross-functional teams to execute data-driven campaigns.
• Planned and executed marketing campaigns across 5+ regions, driving up to 20% monthly website traffic growth.
• Managed social media content and engagement to strengthen brand visibility.
• Built relationships with industry professionals to expand brand reach and partnerships.
• Executed end-to-end email marketing campaigns to improve customer engagement.
• Contributed to strengthening brand visibility, helping the company earn the Customer Choice Award.

Marketing Associate - Engati Technologies

(2021-12 - 2022-07)

• Planned and executed marketing campaigns across 5+ regions, driving up to 20% monthly website traffic growth.
• Managed social media content and engagement to strengthen brand visibility.
• Built relationships with industry professionals to expand brand reach and partnerships.
• Executed end-to-end email marketing campaigns to improve customer engagement.
• Collaborated with cross-functional teams to deliver integrated marketing initiatives.

MMS/MBA - Marketing - Pillai Institute of Management Studies (2019 - 2021)

BCOM - Mulund College of Commerce (2014 - 2017)

SSC - North Mumbai Welfare Society (2011 - 2012)