Alamelu

Motivated and results-driven Digital Marketing Professional with experience in SEO, SMO, and SEM, seeking a challenging role in a progressive organization where I can utilize my skills in search engine optimization, content strategy, and digital marketing to enhance online visibility, drive organic growth, and contribute to overall business success while continuously developing my professional expertise.

Digital Marketing Trainee at Abrandr Solutions (2025-01 – Present)

• Executing comprehensive On-Page and Off-Page SEO strategies to improve website rankings and drive organic traffic growth.
• Conducting keyword research, keyword mapping, and competitor analysis to identify growth opportunities and improve search visibility.
• Optimizing website elements including meta titles, meta descriptions, heading tags, URLs, image alt texts, and internal linking structures.
• Collaborating with content and development teams to implement SEO recommendations and improve website performance.
• Performing content optimization based on search intent, keyword strategy, and SEO best practices.
• Managing Off-Page SEO activities including backlink creation, directory submissions, profile creation, social bookmarking, article submissions, and business listings.
• Monitoring website performance and keyword rankings using Google Search Console, Google Analytics 4 (GA4), and SEMrush.
• Supporting Local SEO initiatives through Google Business Profile optimization and management.
• Preparing SEO performance reports and providing actionable recommendations to improve organic search performance.
• Assisting with SMO and SEM activities to increase brand visibility, engagement, and lead generation.

Bachelor's Degree in Food Technology – Alagappa College Of Technology (2022)

Certificate in Digital Marketing – Coursein Academy (2024)