Alex Joy

UI/UX Designer with 4+ years of experience designing enterprise web and mobile applications. Skilled in interaction design, UX research, and translating business requirements into user stories, wireframes, and user flow diagrams. Bringing over 6 years of experience in design and visual communication across enterprise products and consulting environments.

Strong collaborator with cross functional teams including product managers, engineers, and business stakeholders to deliver user centered solutions that improve usability and product adoption.

Assistant Manager (UI/UX Designer) at Befree Global Services LLP (2025-09 – Present)

• Led the creation of two scalable design systems for in-house brands, defining reusable components, interaction patterns, and accessibility considerations to ensure consistency across products and faster design to development cycles.
• Conducted UX research to understand user workflows and translate user story insights into wireframes for an enterprise application.
• Performed competitor analysis and trend benchmarking to support the company website rebranding initiative, restructuring information architecture and improving overall navigation and user experience.
• Collaborated closely with product, engineering, and business stakeholders to align design solutions with business goals, technical constraints, and project timelines.

Senior Designer at Siemens Technology (2022-03 – 2025-08)

• Led the UX design of multiple enterprise web applications for Siemens entities, conducting stakeholder interviews and user research to translate business requirements into wireframes, interaction flows, and prototypes.
• Led UX design for internal enterprise platforms including the Data Request App, Room Booking System, and MAP Project Portal, improving access to project data, simplifying meeting room scheduling, and streamlining collaboration workflows.
• Designed intuitive PowerBI dashboards by improving information hierarchy, layout structure, and navigation patterns to enhance clarity of data visualization for business users.
• Created interactive prototypes and design mockups to validate concepts and iterate solutions based on stakeholder feedback.
• Selected to participate in a 3 month international engagement program in Prague, receiving advanced training in UX design principles and design thinking methodologies to strengthen expertise in user centered design.

Business Presentation Specialist at McKinsey & Company (2019-09 – 2022-02)

• Collaborated with consultants to understand complex analytical insights and translate them into structured visual narratives and presentation frameworks for client engagements.
• Designed structured visual frameworks, presentations, and data visualizations to communicate complex strategic insights to client stakeholders.
• Applied design thinking and information architecture principles to improve clarity, storytelling, and structure of consulting deliverables.

Bachelor of Technology in Petroleum Engineering – Aditya College of Engineering (2018)