Vice President – Sales & Marketing (SaaS/Software Sales) - Primo Dialler - United Kingdom (Remote)
(2026-03 - 2026-07)
Primo Dialler is a leading provider of cloud-based telecommunications and SaaS solutions, delivering advanced IP communication products to businesses across the UK, USA, Europe, the Middle East, and Asia. Its portfolio includes Primo Dialler, Primo XB (X-Bees & Collab), Primo VoIP, and Primo DID, helping organizations improve customer engagement, operational efficiency, and business communications. The role was initially fully remote but later transitioned to a mandatory on-site position in Kolkata.
As my professional and family base is permanently established in Delhi NCR, relocation was not a practical long-term option. I am therefore seeking a senior Sales Leadership opportunity in Delhi NCR aligned with my experience in SaaS, Enterprise Sales, and Global Business Development.
- Led Sales & Marketing operations for enterprise SaaS and telecommunications solutions across international markets.
- Managed remote Account Managers located in the Philippines, Egypt, the UK, the USA, Dubai, Pakistan, Bangladesh, and India, driving performance through structured sales processes, coaching, and KPI management.
- Developed and implemented sales strategies, revenue forecasting, pipeline management, and performance dashboards to improve productivity and conversion rates.
- Worked closely with Marketing, Customer Success, and Product teams to accelerate lead generation, customer acquisition, and account growth.
- Strengthened sales execution through structured KRAs, sales metrics, CRM governance, and performance reviews.
- Contributed to the achievement of the company's monthly revenue target of GBP 500,000 through disciplined sales execution and leadership.
- Successfully led a globally distributed sales team in a fully remote environment.
Vice President – Sales & Operations - Highlands Info Tech Pvt. Ltd. (CiviGEO Engineering Group) - Noida
(2018-12 - 2024-06)
Enterprise SaaS/Software Sales role spanning 5 years and 6 months.
- Transformed a stagnant $1M business into a multimillion-dollar global SaaS growth engine, scaling revenues 800% across two flagship products.
- Expanded client base from 300 to 4,000+ across US, EMEA, MENA, APAC, Canada, and India, positioning the company as a recognized enterprise SaaS leader.
- Closed multiple multi-million-dollar enterprise contracts, including a $3M+ Fortune 500 deal, solidifying vertical dominance.
- Held full P&L ownership for global sales; consistently surpassed revenue targets with 95%+ client retention and 80% upsell growth.
- Designed and executed GTM strategies for new markets in North America, Europe, and the Middle East, driving rapid adoption via partner ecosystems.
- Built and scaled a 400-member global sales organization (50 direct reports) across Inside Sales, Enterprise Accounts, Tech Support, CRM & Customer Success.
- Forged partnerships with AWS, Azure & GCP, contributing $4M+ in new ARR through ecosystem-led sales plays.
- Spearheaded demand generation & ABM campaigns, delivering $3M+ in annual qualified pipeline via webinars, digital funnels & targeted engagement.
- Achieved (4.9/5 CSAT) through CXO-level relationship management, structured onboarding, and quarterly business reviews (QBRs).
- Recognized with multiple awards including G2 Grid® (2019–2024): Best Tech Support, High Performer, Customer Support & Backend Team.
General Manager – Sales & Operations - Akua Mind and Body Pvt. Ltd. - Noida
(2018-05 - 2018-10)
6 months tenure managing sales and operations.
- Scaled monthly revenue from $800K to $1.3M in just 6 months by driving structured B2B & B2C sales operations and high-impact collections strategies.
- Handling a team of 02 Managers, 10 Leads and a team of 20+ Account Managers.
- Revamped sales processes end-to-end, from lead generation to renewal, boosting deal closures and ensuring month-on-month target achievement.
- Closed enterprise-level contracts ($800K–$1M range) with 80%+ win rates through C-level engagement and value-based selling.
- Launched new geographies with tailored GTM strategies, building partner ecosystems and adding $1M+ ARR.
- Coached and mentored sales & collections teams, conducted call barging, provided feedback, and strengthened customer rapport, improving retention and satisfaction.
- Ensured regulatory compliance (collections, data security, company policies) while maintaining empathy and professionalism in client interactions.
General Manager – Head of Operations & Sales - Sovereign Health Group Pvt. Ltd. - Gurgaon
(2015-05 - 2018-05)
3 years tenure managing operations and sales. Detox, Comprehensive addiction, dual diagnosis, and mental health treatment programs for adults and adolescents.
- Revenue from 3 million to 7 million U.S Dollars monthly. This can be verified by the CEO and COO.
- Championed team training, call-barging feedback, and leadership coaching, building a high-performance culture with <5% attrition.
- Handling a team of 3 Managers, 2 Assistant Managers and 10 Leads managing a team of 200+ Advisors.
- Managed 10 processes: Hard Core Collections (Transitioned), Vedanta Labs - Customer service (Transitioned), Answer Connect - 100% Customer Services (Transitioned), Treatment Consultant - Sell treatment to clients (Hard Core Sale), Foundations (Transitioned), VOB - Verification of Benefits, Quality (ensuring all calls outbound & Inbound are handled as per business requirement), Training (ensuring all associates attend monthly training on communication skills), Transitioning new business to India,
Head of Operations & Sales - ACS Global Tech Solutions Pvt. Ltd. - Noida
(2013-04 - 2014-03)
1 year tenure managing operations and sales for enterprise solutions.
- Scaled enterprise sales revenue from $700K to $1M monthly within 06 months.
- Handling a team of 3 Managers, 3 Assistant Managers and 04 team leads managing 60+ recruiters.
- Designed and executed end-to-end B2B enterprise sales strategies, driving premium market penetration across IT and software solutions.
- Built and nurtured C-level client relationships with enterprise accounts, ensuring retention, upsell, and expansion opportunities.
- Led business development initiatives that opened new revenue streams and strengthened the company's market presence.
- Delivered on aggressive sales targets, consistently exceeding goals through structured pipeline management and account planning.
- Launched new geographies with tailored GTM strategies, building partner ecosystems and adding $1M+ ARR.
- Coached and mentored sales & collections teams, conducted call barging, provided feedback, and strengthened customer rapport, improving retention and satisfaction.
- Ensured regulatory compliance (collections, data security, company policies) while maintaining empathy and professionalism in client interactions.
Assistant Manager – Operations & Sales - Fiserv India - Noida
(2009-03 - 2013-03)
4 years tenure in Enterprise SaaS/Software Sales.
- Scaled revenue from $1M to $1.5M monthly, consistently surpassing growth targets.
- Delivered 150%+ of annual sales quotas for 3 years, adding $2.5M+ net new revenue.
- Expanded customer base by 150% in 18 months through aggressive outbound strategies & new market penetration.
- Closed 100+ enterprise deals, including Fortune 500 clients across BFSI, healthcare & retail, with 90%+ client retention.
- Converted legacy software clients to cloud-based solutions, driving a 2.5x increase in average deal size.
- Spearheaded a product relaunch generating $1.5M in quarterly revenue.
- Recovered $1M+ dormant accounts via personalized outreach & reactivation campaigns.
- Played a direct role in strategic negotiations & high-value closures, influencing long-term contracts.
- Trained & coached sales teams on objection handling, product expertise & closing skills—sharpening overall team performance.
- Enforced CRM best practices for accurate forecasting & pipeline visibility, ensuring data-driven sales management.
- Received 7 VIP award for Sales.
- Received the 'Zenith Award' Three times (Consecutively); this is the highest honorary award for the Sales.
Assistant Manager, Operations & Client Services - Astra Technologies, Astra Business Services - Gurgaon
(2002-01 - 2009-01)
7 years and 1 month tenure in Enterprise SaaS/Software Sales.
- Launched career in Enterprise Sales & SaaS/software solutions, managing high-volume U.S. B2B & B2C portfolios and building the foundation for a global sales leadership trajectory.
- Scaled enterprise sales operations, managing 700+ qualified leads daily and consistently converting pipeline into multimillion-dollar revenue streams.
- Closed enterprise SaaS and software accounts across BFSI, retail, and healthcare sectors, contributing directly to sustained revenue growth.
- Conducted full-cycle training for new hires in process, voice & accent, objection handling, and rapport building, improving team ramp-up efficiency by 40%.
- Acted as a strategic liaison for the CEO & VP–Operations, handling escalations, vendor negotiations, and client-partner communications.
- Led and mentored a 100-member client services team, optimizing workflows for sales enablement, collections, and enterprise account management.
- Oversaw payment postings, financial documentation, and attorney-client coordination, ensuring compliance and accuracy.
- Designed SOPs and performance metrics to standardize enterprise sales processes, elevating client satisfaction and operational consistency.
- Increased client retention and satisfaction through proactive account management, structured surveys, and feedback-driven engagement.
- Strengthened cross-functional collaboration with operations, business development, and delivery teams to ensure seamless execution and superior client satisfaction.
- Received Values in performance (V.I.P) award in Q1, Q3 2006, Q2, Q4 2007 and Q3, Q4 of 2008 from business.
- Received Shining Star award in Q4 2007 and Q1 of 2008.
