DEPUTY GENERAL MANAGER- SALES at SINTEX BAPL LIMITED BY WESPUN LTD (2025-12-26 – Present)
Sintex is 50 yrs welknown Water tank and SMC products manufacturing company now part of 40 yrs Welspun multi products Rs 50,000 CR+ fortune 500 company
- Handling sales and marketing of Electrical SMC products (Junction Boxes, Meter Boxes, SMC Sheets & Checkered Plates, Feeder Section Pillars)plant at Kalol ( North Gujarat ) ans Sales supply across India, managing a team of 10 sales professionals and achieving ₹60 Crore annual revenue.
- Look after Al India SMC distribution network of 60 Distributors,1000 Dealers driving growth through technical discussions, product demonstrations, merchandising initiatives and customer engagement.
- Co-ordinating with R&D, manufacturing, and finance teams for new product development
A.G.M. - SALES at ASTRAL LTD. (2023-06-05 – 2025-12-25)
- Led sales and marketing of Electrical Conduit Pipes & Fittings across India, managing a team of 25 sales professionals (6 Managers, 18 Assistant Managers/Senior Executives) and generating ₹ 90 Crore revenue, with headquarters in Ahmedabad.
- Contributed to the growth of a fastest-growing building supply materials company with diversified verticals including pipes, water tanks, construction chemicals, sanitary fittings, adhesives, and paints, promoting products to residential, commercial, hospital, and educational projects.
- Managed a wide network of 350+ distributors, 1,200+ dealers, and 5200 Elecricians professional partners, supplying to leading Indian projects across various locations and driving business through trade and professional partnerships.
D.G.M- BRANCH HEAD (CONSUMER PRODUCTS - SALES) at HPL ELECTRIC AND POWER LTD. (2020-05-06 – 2021-12-31)
- Managed sales of Domestic Switchgear, Trade Lighting, Electrical Wires & Cables, and Modular Switches across Gujarat (33 districts, 250 talukas), leading a team of 15 sales staff with support from 32 dealers, driving an annual business of ₹60 Crore.
- Increased market share from 6% to 11% by securing major projects with key clients such as Torrent Power (Ahmedabad, Surat, Bhiwandi), Agra Kanpur, and R&B Department sites, while maintaining strong relationships with top builders and government customers.
- Maintained market leadership through retail schemes and project management, engaging regularly with builders, contractors, specifiers, and other stakeholders via technical visits, product knowledge sessions, and demonstrations.
A.G.M- BRANCH HEAD at FINOLEX CABLES LTD. (2019-01-07 – 2020-03-21)
- To Look After Electric Wire Family Sales And Marketing In Entire Gujarat 1 Based At Ahmedabad Branch And Support -North Gujarat To Saurashtra -Kutchh Area.
- Responsible For Rs. 132 Crore Businesses Per Annum With 16 Nos Sales Staff With 40 Nos Spread Of Channel Partners And 12 Nos Retail Distributors
- C.F. Support- Payment Discipline-Policy And Strategies For Short +Long-Term Target Goals.
- Effective Handling Govt Statutory Norms – Office Rules And Revenue Generations
- Increased Market Share From @ 12 % To 20% in existing 90 MTR House Wires segment
- OFC (Optical Fiber Cable) supplied At Prestigeous Projects Of "Bharatnet' 2,00,000 Gram panchayat network -Many Townships And Safal-Sangath-Savvy Group Builders.
- To maintain Leadership in Projects By Builders, Contractors, Specifier segments by regular Visits–Technical Discussion-Product knowledge, Demonstration Electricians Contrs Promotion.
A.G.M. - CRABTREE MODULAR SWITCHES PROJECTS AND HOME AUTOMATION at HAVELLS INDIA LTD. (2017-10-24 – 2019-01-04)
- To Look After Crabtree Family Entire Switches Verona, Athena And New Products Amare and Murano Switches +Accessories including Flat Push Type -Automation -VDP-Censors Range "Xpro" MCBs -RCCBs-DBs -Sales And Marketing in entire Gujarat State Based at Ahmedabad Branch and Support To Baroda-Surat- Rajkot 3 others Branches
- To approve/ Specify Products In Tender Specifications And Vendor Registrations.
- Merchandising to increase the Brand awareness in all means
- To achieve ambitious Targets for New Launching, Schemes, Short and Long Term Goal.
DEPUTY MANAGER – RETAIL BUSINESS UNIT / PROXIMITY BU – REST OF WORLD at SCHNEIDER ELECTRIC INDIA PVT. LTD. (2012-07-02 – 2017-10-23)
- Managed retail sales and marketing of Wiring Accessories and Switchgear products across Ahmedabad, North Gujarat, Saurashtra and Kutchh, responsible for ₹10 Crore business with a team of 18 retail distributors/KROs and 3 sales persons.
- Increased retail market share in MCBs, RCCBs, DBs, plug-sockets, and new premium wiring devices (Zencelo, Opale, Livia, Neo-C-Metro, Ulti-Impress) by regularly engaging retailers, builders, contractors, specifiers, and institutional customers through technical discussions and products USP + demonstrations.
- Promoted Luminous products (WD, fans, FR flexible wires) in government departments, institutes, electrical contractors, architects, and residential-commercial projects with cross-selling and demand generation by collaborating with other business units across various customer segments.
SR. MANAGER – DOMESTIC SWITCHGEAR PRODUCTS (D.P.) at HAVELLS INDIA LTD. (2006-10-10 – 2012-07-02)
- Managed sales and marketing of Domestic Switchgear (MCBs, RCCBs, RCBOs, DBs) across Gujarat from the Ahmedabad branch supporting Baroda, Surat, and Rajkot.
- Leading a team of 5 sales professionals and handling annual business of ₹12 Crore.
- Increased market share from 5% to 10% through promotion of new products (Mini MCBs – ACC) and secured major institutional and project orders.
- Torrent Power (₹3.75 Cr), L&T ECC (₹2.25 Cr), and Andri Group (₹1.5 Cr).
- Maintained leadership across retail, institutional, builder, contractor, and OEM segments through corporate engagement, product promotion, team training, sales motivation, and ensuring timely target achievement, collections, MIS reporting to Head Office- NOIDA
DEPUTY MANAGER at INDO ASIAN FUSEGEAR LTD. (2004-05-03 – 2006-10-09)
- Managed sales and marketing of Low Voltage Switchgear products across Ahmedabad and Central Gujarat leading a team of 2 Assistant Engineers and achieving annual business of ₹2.5 Crore through technical demonstrations, corporate presentations successful technical/commercial negotiations converting into orders.
- Monitored MIS reporting, market requirements, competitor activities, providing regular insights and updates to HO to support strategic decision.
SR. SALES EXECUTIVE AT AHMEDABAD. at LEGRAND INDIA (PVT) LTD. (1994-01-03 – 2004-04-02)
- Managed sales and market development of Switchgear and Wiring Accessories (MCBs, RCCBs, RCBOs, DBs, MCBs, P&S, Mosaic Wiring Accessories) across Ahmedabad, North Gujarat, Bhavnagar, and coastal Suarashtra + Kutchh.
- Handling key segments including retailers, electrical contractors, builders, project sites, specifiers, and government/private insttutes.
- Provided techno-commercial support to dealers and customers, while driving demand generation through ETM in-house seminars, roadshows, exhibitions, and market engagement activities.
