Amaan Khan

Senior Performance Marketer with years managing multi-channel paid media across Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, and Snapchat for lead generation and ecommerce businesses. Experienced in full-funnel acquisition strategy, campaign optimization, conversion tracking, attribution, and audience segmentation. Proven track record driving growth through data-driven optimization of ROAS, CAC, CPL, and conversion performance.

Senior Performance Marketer - Uplers (Mavlers)

(2026-03)

• Owned full-funnel paid media strategy and execution across Google Ads, Microsoft Ads, Meta, and LinkedIn for a portfolio of 10 accounts across 3 clients, managing $80K+ in monthly ad spend spanning lead generation and ecommerce.
• Diagnosed and resolved conversion tracking failures across multiple accounts — including one account incorrectly reporting page views as leads — restoring accurate attribution, CAC reporting, and conversion visibility in partnership with analytics teams.
• Re-architected lead generation and ecommerce accounts around buyer-intent segmentation (Brand, Non-Brand, Competitor, Solution-Aware, Problem-Aware), replacing flat product-based structures and reducing CAC by 42%.
• Implemented a phased bidding framework, progressing from Maximize Clicks to Performance Max and Shopping campaigns once sufficient conversion data was established, increasing ecommerce ROAS from ~1.5x to 3x.
• Conducted weekly search query mining and negative keyword optimization to reduce wasted spend and maintain lead quality across the portfolio.
• Led competitor analysis and collaborated with creative teams to develop messaging aligned with funnel stages and buyer intent.
• Built scalable workflow tracking and reporting systems to efficiently manage a high-volume, multi-client portfolio and deliver against competing priorities.

Paid Social Media Campaign Specialist - DigiX360 (Servicing Knorex US Clients)

(2024-03 - 2025-11)

• Managed and optimized 40+ paid social campaigns monthly across Meta (Facebook & Instagram), LinkedIn, TikTok, and Snapchat for US-based clients spanning ecommerce, retail, and service industries.
• Launched 10-15 campaigns per month and executed full-funnel paid social strategies across prospecting, retargeting, and lookalike audiences, leveraging audience segmentation, behavioral targeting, and geo-targeting to drive leads, conversions, and online purchases.
• Conducted A/B testing across creatives, ad copy, audiences, and landing pages to improve engagement, conversion efficiency, and post-click performance across multiple client accounts.
• Delivered weekly and monthly performance reporting with strategic recommendations, while leading client presentations on campaign results, optimization initiatives, and growth opportunities.
• Collaborated with creative and web teams to align ad messaging, user experience, and conversion strategies, driving continuous campaign optimization and account growth.

Digital Marketing Associate - Makedian Softech Solutions

(2023-01 - 2024-01)

• Executed PPC campaigns across Google Search, Display, Video, and Meta for lead generation.
• Conducted keyword research, ad copywriting, audience setup, and tracking validation pre-launch.
• Optimized using bidding strategies, negative keywords, and creative testing to improve CTR and CPL.
• Monitored daily KPIs to maintain consistent performance.
• Supported weekly reporting and shared actionable insights with the team.

LinkedIn Marketing Associate (Internship) - Aarambhh Digital

(2021-09 - 2022-10)

• Assisted in managing LinkedIn campaigns, conducting audience research and optimizing ad copy.
• Tracked performance and insights to improve CTR and capture leads.

BBA - Institute of Technology and Science (2022)