Aman Thakur

Results-oriented Performance Marketer with 3+ years of experience managing Meta Ads and Google Ads campaigns across multiple industries. Skilled in campaign planning, audience research, budget management, A/B testing, and performance optimization. Proficient in Google Analytics, Search Console with a strong focus on driving lead generation, maximizing ROI, and achieving business growth through data-driven marketing strategies.

PPC Executive at Fastinfo (2026-07 – 2026-08)

• Managed Meta & Google Ads campaigns worth Rs.23L+ monthly spend, driving Sales for legal compliance services.
• Executed 16+ active campaigns across multiple legal compliance verticals for consistent lead flow.
• Restructured campaign & audience targeting, cutting overlap and improving retargeting ROAS from 0.80x to 2.11x.
• Tracked CPL, CTR, CPC, and conversion rate daily, reducing average CPL by 18% within 30 days.
• A/B tested 10+ ad creatives, lowering CPL to Rs.112 for top-performing sets.

Performance Marketing Executive at Sprout Road (2026-02 – 2026-06)

• Managed Meta & Google Ads campaigns for 5+ clients across industries, optimizing for lead volume and ROAS.
• Built campaign strategies covering audience targeting, budget allocation, and bid optimization across accounts.
• Ran A/B tests on creatives, copy, and placements, improving CTR by 12% and lowering CPC across accounts.
• Tracked CPL, CPA, CTR, CPC, and ROAS weekly, using insights to reallocate budget toward top performers.
• Delivered weekly performance reports via Ads Manager, Analytics, and Looker Studio, improving reporting turnaround by 30%.

Digital Marketing Executive at DMCC (2023-05 – 2026-01)

• Planned and optimized Meta Ads campaigns for 80+ clients, improving average ROAS by 25% over account lifetime.
• Executed lead gen, sales, traffic, and awareness campaigns, achieving 20%+ improvement in client conversion goals.
• Managed end-to-end social handles for multiple clients, growing engagement rate by 20%+ across accounts.
• Managed Rs.1.5 lacs+ daily budgets, reallocating spend toward the 8.51x ROAS retargeting segment.
• Applied competitor and audience insights to refine targeting, driving 20% performance improvements.
• Partnered with clients and internal teams, consistently hitting 90%+ of monthly marketing KPIs.
• Compiled research insights into targeting recommendations, helping improve campaign relevance for clients.
• Tracked CTR, CPL, and reach weekly, adjusting targeting to cut CPL by 15% across active campaigns.
• Leveraged Google Analytics and Search Console to boost organic traffic by 18% for client websites.
• Supported website development, improving content placement and structure to lift on-page conversion by 10%.

Bachelor of Commerce (Honours) in Commerce – Bangabashi Morning College (2022)

Higher Secondary Education – Raghumal Arya Vidyalaya (2021 – 2022)

Secondary Education – Vidyapati Vidyamandir School (2019 – 2020)