Amanda D'Souza
Creative copy writer and editor with 9+ years of experience
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About
Creative writer and editor with 9+ years of experience crafting stories for global brands and cultural platforms. Adept at conceptual copywriting, brand storytelling, and editorial strategy across print, digital, and social media. Experienced in crafting B2B and B2C narratives for enterprise campaigns, lifestyle publications, and thought leadership content.
UGC-NET qualified Assistant Professor of English with a strong grounding in research and academic writing. Passionate about literature, culture, and human-centric stories and storytelling. Curating SGNP Reads, a silent reading community at Mumbai's Sanjay Gandhi National Park, celebrating the joy of collective reading since 2023.
Experience
Senior Copywriter at 3M Marketing & Experience Labs (2022-09 – Present)
via Oliver Agency
- Leading content for 3M's Transportation & Electronics Business Group, producing creative copy across paid & organic social media, email campaigns, web pages (including SEO), print collaterals, blogs, advertorials, and other mediums.
- Collaborating with global teams from multiple business verticals and technical portfolios.
- Mentoring and managing junior writers and contributing to copy assessments for hiring.
- Introduced new email subject line frameworks, improving open rates.
Content Consultant at Zensciences (2021-10 – 2022-09)
- Conceptualised and executed content for DHL eCommerce Malaysia, Omega Healthcare, CRISIL, Piramal, Annamrita Foundation, Superset, and more.
- Developed social media calendars, ad copy, PR and long-form brand content.
- Edited and supervised junior copywriters' work across multiple brands.
- Supported creative pitch development and strategy for new client acquisition.
Project Manager at Lekh-Haq (Culture Impact & Cinema Company) (2021-04 – 2021-10)
- Curated film-based events and storytelling workshops, scaling an online film community to 900+ members.
- Revitalised Instagram strategy, achieving ~1700% engagement growth.
Assistant Professor (English) at St. Joseph's College, Bengaluru (now University) (2019-04 – 2021-04)
- Taught undergraduate and postgraduate courses in English Language and Literature to students across disciplines.
- Served as Editor-in-Chief of the college newsletter and documentation head for the English Department; authored academic papers, departmental reports, and student term-paper guidance notes.
Assistant Editor at Spenta Multimedia (2018-01 – 2019-03)
- Managed end-to-end editorial production for JetWings Domestic and JetWings International (Jet Airways' in-flight magazines), Imperia (HDFC Bank's luxe-lifestyle magazine), and Apparel (a textile trade magazine for CMAI)
- Wrote and edited content for GoGetter (GoFirst Airline), Travel360 (Air Asia), SpiceRoute (Spice Jet), Lalit Insight (Lalit Hotels), Mumbai: The Endless City (Govt. of Maharashtra) and One Voice (Piramal Group).
- Developed editorial calendars, client communications, and concept notes for coffee-table books, lifestyle and trade publications.
- Handled client coordination, content approvals, and quality checks, mirroring ad-agency project workflows.
Freelance Writer & Editor at Freelance (2016-01 – Present)
- Providing writing, editing, and strategy services for brands, publishers, and agencies across lifestyle, F&B, PR, and digital media.
- Delivering SEO articles, blogs, web copy, press releases, and brand storytelling for diverse clients.
Founder, Curator & Social Media Manager at SGNP Reads (2023-01 – Present)
- Managing and hosting SGNP Reads, a weekly silent reading community at Mumbai's Sanjay Gandhi National Park.
- Creating social media storytelling, photography, and community engagement campaigns.
- Curating poetry circles and themed reading sessions to foster creative participation.
Education
Master of Arts in English – St. Joseph's College (Autonomous) (2017)
Bachelor of Arts in English – St. Xavier's College (Autonomous) (2015)
