Amandeep Kaur

Results-oriented E-commerce professional with 4+ years of experience managing marketplace operations, catalogues, inventory, pricing, promotions, advertising and account support across Amazon, Flipkart, Myntra, Ajio, FirstCry and Meesho. Experienced in managing 1,200+ active SKUs, marketplace listings, stock coordination, pricing updates, promotional execution and performance reporting. Hands-on experience with marketplace advertising including Amazon Sponsored Products, Sponsored Brands and Sponsored Display, supported by strong Excel and marketplace analytics skills.

Experienced in coordinating with clients and internal teams to resolve operational issues and improve marketplace performance.

E-commerce Executive & Catalog Specialist at TRELA TEX (2020-01 – 2024-07)

• Managed 1,200+ active SKUs across Amazon, Flipkart, Myntra, Ajio and FirstCry, maintaining 98% catalog accuracy and ensuring product information, pricing and images remained up to date.
• Handled end-to-end product cataloging and listing optimization, including product titles, bullet points, descriptions, images, A+ Content, pricing and marketplace compliance.
• Coordinated product photoshoots, image editing and listing uploads to maintain consistent product presentation across marketplace channels.
• Conducted competitor pricing and keyword research to improve product positioning, discoverability and marketplace visibility.
• Maintained SKU-level Excel trackers covering product status, pricing, inventory and listing readiness.
• Coordinated inventory availability with warehouse and dispatch teams to align live listings with stock and reduce operational gaps.
• Helped reduce order cancellation rates by approximately 25% through improved inventory coordination between fulfillment and sales teams.
• Monitored SKU health, stock availability, pricing, returns and competitor activity to support marketplace sales and product availability.
• Supported pricing and promotional planning based on sales trends, inventory levels and competitive benchmarks.
• Worked with internal teams to resolve listing, inventory and marketplace operational issues.
• Managed and optimized monthly marketplace advertising spends of INR 1.5L–2.5L, improving ROAS from approximately 2.2x to 3.5x through keyword mining, bid optimization and campaign restructuring.
• Reduced ACoS by approximately 18–25% through search-term analysis, negative keyword management and product-targeting optimization.
• Supported Amazon Sponsored Products, Sponsored Brands and Sponsored Display campaigns, monitoring spend, clicks, conversions, ROAS and ACoS.
• Supported advertising and promotional activity during Great Indian Festival and Big Billion Days, contributing to up to 3x sales growth versus baseline periods.
• Built and maintained daily and weekly Excel and Google Sheets trackers for sales, sessions, advertising spend, SKU status and inventory.
• Prepared performance reports and presentations for management, highlighting sales trends, advertising performance and marketplace growth opportunities.
• Used marketplace performance data to identify underperforming listings, advertising inefficiencies and opportunities for catalog optimization.
• Improved product discoverability by approximately 30–40% through listing and keyword optimization and achieved around 20% uplift in Detail Page CVR on optimized listings.

Account Management Executive - Meesho Account at AKAL ENTERPRISES

4-Month Engagement

• Managed and coordinated 20+ seller/client accounts on the Meesho marketplace through a third-party employment arrangement with Akal Enterprises.
• Supported basic Meesho advertising campaigns, including campaign monitoring, performance updates and routine optimization.
• Assisted clients with product listings, account-related queries and marketplace operations.
• Coordinated with internal teams to resolve catalog and account issues and ensure timely client support.
• Prepared and maintained Excel-based account trackers and campaign reports for regular client communication.

Master of Business Administration (MBA) in Operations – Indira Gandhi National Open University (IGNOU) (2025)

Bachelor of Vocation (B.Voc) in Textile Technology – Dayalbagh Educational Institute (2019)