Amarnath Ganesan
Sourcing & Business Development / Merchandising Manager
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About
Strategic Sourcing, Merchandising, and Business Development Manager with 18+ years of experience in Apparel and Home Textiles. Proven expertise in global sourcing, overseas marketing, vendor management, supply chain coordination, and key account handling. Strong ability to develop new business, manage end-to-end merchandising operations, and collaborate with cross-functional teams to drive revenue growth and customer satisfaction.
Experience
Global Sourcing & New Business Development Manager / Sr. Merchandising Manager - Oasis Hometex Private Limited - Karur, India
(2020-01)
- Lead global sourcing and new client development for Woven Apparel, Home Textiles and Kids Interior textile categories.
- Act as key interface between buyers and internal teams for orders, sampling, pricing, production status, and delivery.
- Manage end-to-end merchandising including costing, order execution, production planning, and shipment follow-ups.
- Oversee quality departments (lab & production) to ensure compliance with buyer standards.
- Handle supplier negotiation, purchasing, vendor on boarding, and supply chain coordination.
- Prepare business proposals and presentations for prospective international clients.
- Conduct market research and trend analysis to identify growth opportunities.
- Develop and execute digital and social media marketing initiatives to enhance brand visibility.
- Mentor, guide marketing, and merchandising teams to improve performance.
Overseas Marketing Manager & Sr. Merchandiser (Home Textiles & Apparels) - Subra Tex - Karur, India
(2019-01 - 2020-12)
- Managed overseas buyer communications, product development, and order execution.
- Coordinated sampling, costing, and production planning with factories.
- Supported business development activities for international markets.
Overseas Marketing & Sr. Merchandiser (Home Textiles) - MG Exports - Karur, India
(2014-01 - 2019-12)
- Handled key overseas accounts from sampling to shipment.
- Negotiated prices, managed timelines, and ensured on-time delivery.
- Coordinated with production, quality, and logistics teams.
Overseas Marketing & Sr. Merchandiser (Home Textiles) - Balaji Textiles - Karur, India
(2012-01 - 2014-12)
- Managed buyer communication, costing, order confirmation, and production tracking.
- Ensured quality and compliance with customer requirements.
Overseas Marketing Executive / Jr. Merchandiser & Logistics Operations - Radhika Exports - Karur, India
(2008-01 - 2011-12)
- Supported merchandising, logistics coordination, and export documentation.
- Assisted senior merchandisers in buyer handling and order management.
Education
MBA - International Business - Alagappa University (2023-01)
Certification - Textiles - Textile Weaving & Costing of Made-ups
Certification - Textile Designing & Multi Media
M.Sc. - Science - Jamal Mohamed College (2005-01)
B.Sc. - Science - Kongu College of Arts & Science (2003-01)
