Ambica Kaul

Strategic communications professional with 6+ years of experience driving integrated brand, employer branding, and communications initiatives across corporate and consumer environments. Proven ability to manage cross-functional projects from concept to execution, ensuring strong stakeholder alignment and consistency in messaging. Experienced in building brand narratives across digital platforms and leadership visibility, with a structured approach to timelines, processes, and execution.

Recognised by E4M PR & Corporate Communications (30 Under 30) and Agency Reporter (40 Under 40).

Account Manager at PR Pundit Havas Red (2024-09 – Present)

• Spearheaded integrated PR for Zepto — managing agency deliverables, media relations, and influencer ecosystems to grow brand SOV by 20%+; engineered crisis communications for sensitive operational episodes
• Conceptualised occasion-led storytelling campaigns (Zepto Wedding, Mithai Wars, Make Soan Papadi Great Again) tapping into cultural moments to deepen brand relevance across digital-first audiences
• Managed CXO visibility, employer-branding, and leadership communication for Michael Page, Flutter, and DS Group

Associate Account Manager at Actimedia (2023-12 – 2024-08)

• Led PR for Whisper's Keep Girls in School campaign across The Quint, SheThePeople, and Tweak India — delivering 1.9M+ reach, 2M+ impressions, and 31K+ engagements; campaign won multiple industry awards
• Scaled media output by 20–25% through structured story mining, targeted pitching, and disciplined content pipelines

Account Manager at AvianWE (2022-08 – 2023-03)

• Led ESG and sustainability communications for PepsiCo India's pep+ programme, aligning messaging to regulatory, industry, and global stakeholder expectations
• Developed executive messaging strategies and leadership communications to enhance CXO visibility and positioning

Senior Executive at MSL 20:20 (2021-08 – 2022-07)

• Managed crisis communications for Amazon, BYJU's, and Netflix — coordinating rapid-response messaging, escalation workflows, and multi-stakeholder approvals under pressure
• Produced Amazon Operations campaign with The Quint & Yuvraj Dua, delivering 8.3M+ impressions, 146K+ reach, and 69K+ views

Senior Account Executive at AvianWE (2019-03 – 2021-07)

• Drove Amazon consumer PR across sentiment analysis, issue tracking, and coverage reporting; secured 100+ organic placements for the Great Indian Festival
• Led aviation communications for Vistara end-to-end — operational updates, corporate storytelling, and the milestone '50 Aircraft Strong' 360° campaign

PG Diploma in PR & Corporate Communications – Xavier Institute of Communications (2018 – 2019)

B.A. (Hons) in History – Gargi College, Delhi University (2014 – 2017)