Amirtha Bashini

MBA Marketing graduate with hands-on experience in digital marketing Skilled in webinar management, WhatsApp community building and campaigns, email marketing, SEO support, and content publishing, with proficiency in tools like SmartPing, Verloop, OptinMonster, and LeadFlow.

Digital Marketing Intern - TEXILA EDUCARE HEALTHCARE AND TECHNOLOGY ENTERPRISES PRIVATE LIMITED

• Managed webinar scheduling, hosting, and coordination
• Contributed to SEO backlink building activities
• Managed content posting on Google My Business and Medium
• Assisted in blog content creation and publishing
• Updated ad copies and keywords in MIS tools
• Worked on OptinMonster for lead generation support
• Created chatbot workflows using Verloop
• Conducted email outreach for guest posting
• Worked on Periscope tool for marketing tasks

Others experience

• Created and maintained WhatsApp communities (agencies, alumni, enquiry desk, RA, SA, students)
• Evaluated lead quality and followed up via WhatsApp communication
• Created Zoom links and supported webinar form integration
• Monitored enquiry desk emails and coordinated responses

Bachelor of Economics - Economics - PSGR Krishnammal college for womens, Coimbatore (2020-08 - 2023-05)

Master of Business Administration - Marketing - PSGR Krishnammal college for womens, Coimbatore (2023-08 - 2025-05)