Amit Kumar
Head of eCommerce & Digital Operations
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About
I am an enthusiastic eCommerce professional with 15 years of experience managing technology and operations across B2B, B2C & D2C platforms. With proven successes with over 600 brands on major marketplaces, I excel in team leadership and optimising business processes to achieve substantial growth. I am eager to continue exploring innovative solutions in the ever-evolving eCommerce landscape.
Experience
eCommerce Manager/Director at Bathroom Bubbles Ltd. (2024-01 – Present)
- Led a 30-member cross-functional e-commerce division across 15+ UK/EU digital channels, including Amazon Vendor Central, Amazon Seller Central, Shopify D2C, and major marketplaces, supporting 150% YoY GMV growth and sustained bottom-line profitability.
- Managed full P&L, ads budget, and performance tracking across ROAS, MER, TACOS, CAC, and LTV, supporting demand forecasts and inventory turnover.
- Built e-commerce infrastructure and ERP/PIM integrations through Sellercloud and custom APIs, automating order workflows, stock sync, and catalog syndication.
- Coached the operations team, defined KPIs and an onboarding framework, and coordinated cross-functional project workflows to improve team effectiveness.
E-Commerce Manager at JPC Equestrian Inc (2022-02 – 2023-10)
- Led a team of 20 across operations, development, and digital marketing to enhance collaboration and efficiency.
- Managed online channels for B2B, B2C, and marketplaces (Amazon-US, CA, UK, IT, MX, FR, Walmart, eBay, Faire, TikTok, Rakuten, Zulily, Chewy, etc.).
- Led ERP modernisation and workflow automation, leveraging Oracle NetSuite, Shopify, and custom API middleware to streamline omnichannel order processing.
- Managed item setup, order processing, returns, customer support, sales promotions, ad campaigns, SEO, FBA and WFS shipments, A+ listings, keyword and price optimisation, and storefront management to drive sales growth.
E-Commerce Manager at Ajnasys Tech Solutions Pvt. Ltd (2019-05 – 2022-01)
- Managed the large-scale client JPC Equestrian Inc. in the US and led a team of 10.
- Managed marketplaces including Amazon (US, CA, UK, DE, FR, IT, ES), Walmart (US, CA), eBay.com, Sears.com, and Groupon.com.
- Managed product, brand, display, video, and attribution ads across multiple platforms.
- Implemented automation tools to enhance workflows and reduce manual tasks, including Helium 10, Quartile, ShipStation, Deliverr, Sellbrite, PIM, and shipping tools for FBA, WFS, and UPS.
- Overhauled breeches.com and jpcequestrian.com to improve navigation and enhance the customer experience.
E-Commerce Operation Manager at Seed Ventures LLC (2016-11 – 2019-04)
- Managed Walmart US operations, Walmart Canada, JET Marketplace, and vendors, developing new products from China via Alibaba to enhance product offerings.
- Utilized automation tools like Sellbrite, Deliverr, and Hooklogiq to streamline operations and improve order fulfillment.
- Leveraged analytics tools like Helium10 and Terapeak to analyze sales performance and inform strategic decisions.
- Handled the profit and loss of sales channels.
Asst. Manager E-Commerce at DSK Communications Pvt. Ltd (2015-02 – 2016-10)
- Managed major e-commerce marketplaces and B2B partners.
- Drove sales growth and expanded online channels for the company.
- Managed product listings and updates on the OpenCart platform for the company website, as well as social media pages such as Facebook and Google Plus.
- Handled over 300 SKUs for brands such as LAB C, Macally, CLIPtec, Pinlo, UNU, and JIVO, including listings, specifications, and e-catalogues.
- Contributed to product development, pricing strategy, and promotional schemes for markets.
- Managed billing and invoicing in Tally ERP while coordinating advertising campaigns for products on marketplaces.
E-commerce & MIS Executive at RCA Group (2012-09 – 2015-01)
- Managed major e-commerce partners like Infibeam, DailyObjects, and Yebhi for promotions, product listings, negotiations, payments, and inventory control, enhancing partner relationships and sales opportunities.
- Handled vendor panels for marketplaces like ShopClues, Flipkart, Snapdeal, Paytm, and Amazon, managing orders, dispatch, inventory, e-catalogues, payments, and promotions.
- Managed daily operations for e-commerce platforms across 500 SKUs from brands like Philips, Prolink, Plantronics, Mili, Neopack, Cygnett, and Enviro-Chip, including listings, specifications, and e-catalogues.
- Executed promotions through the Magento panel and shopping cart to increase product visibility and drive sales conversions.
- Collected and analyzed sales data from over 900 retail partners across India to inform strategic decisions and improve sales performance.
Client Relationship Officer at Calipus Software Pvt. Ltd (2011-06 – 2012-08)
- Wrote proposals for SRS, FRS, BRS, IBP, IFF, and IPP for US clients to ensure clear project requirements and expectations.
- Developed web applications using PHP, Joomla, Ajax, jQuery, Drupal, and WordPress to enhance client engagement and functionality.
- Completed day-to-day duties accurately and efficiently.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Worked successfully with a diverse group of coworkers to accomplish goals and address issues related to our products and services.
Education
PGDM – IAMT B-School (2009 – 2011)
B. Tech – Bharath University (2004 – 2008)