Amit Kumar

FMCG professional with 15 years of experience across Distribution, Go-To-Market and Business Excellence. Currently with Patanjali Foods Ltd. as ASE – Lead, Business Excellence since last 8 years, with strong experience in market audits, GTM evaluation, distributor effectiveness, outlet coverage, sales-force productivity and business performance improvement. Strong field-oriented and analytical professional with expertise in assessing market potential, distributor capability, salesforce deployment, outlet coverage, product availability, inventory, expiry, claims, pricing and retail execution.

Skilled at identifying root causes and converting field insights into actionable corrective plans through cross-functional collaboration.

ASE – Lead, Business Excellence - Patanjali Foods Ltd.

(2016-10)

• Drive GTM effectiveness through structured market visits, field audits and business reviews.
• Assess market potential, outlet universe, distribution strength and execution quality.
• Identify gaps in distribution, coverage, product range, inventory and sales execution.
• Translate observations and data into root-cause-based corrective actions.
• Evaluate distributor capability, inventory health, replenishment and service levels.
• Review expiry, claims, stock availability, supply gaps and distributor support.
• Coordinate with Sales teams and distributors to drive timely resolution.
• Conduct structured audits across Market, Distribution, Sales Force, Product and Execution.
• Assess pricing, schemes, visibility, availability and retailer engagement.
• Identify early warning signals around expiry, claims, stock and execution gaps.
• Track corrective actions through closure and assess market-level improvement.
• Work closely with Sales, Food, Non-Food, Biscuit, DSM, SO and distributor teams.
• Align field observations with business priorities and execution plans.
• Drive timely resolution of market and operational challenges.
• Review DSM/SO deployment, beat plans, outlet coverage and market productivity.
• Analyse planned versus actual coverage and identify missed/potential outlets.
• Support improvement in productive calls, order generation and resource utilisation.
• Provide field-based insights to support business decisions.

Branch Service Partner - Yes Bank Ltd.

(2016-06 - 2018-10)

Relationship Manager - Kotak Securities Ltd.

(2014-11 - 2016-05)

Personal Banker - HDFC Bank Ltd.

(2011-04 - 2014-10)

Master of Business Administration - MBA