Amrita Choubey

Textile and production professional with 14+ years of experience across craft-based garment production, sourcing, vendor management, sampling, costing, quality control and export coordination. Experienced in leading end-to-end production, managing artisan and production teams, developing reliable vendor networks, coordinating fabric and trim sourcing, and delivering bulk orders against quality, cost and timeline requirements. Strong understanding of craft-led manufacturing and close coordination with export houses, craft organizations and vendor partners.

PRODUCTION HEAD & SOURCING HEAD - PINK CITY PRINTS (PCP)

(2025 - 2026)

• Lead end-to-end production operations for craft-based garments and related textile products.
• Manage sourcing of fabrics, trims and accessories while coordinating with vendors and production units.
• Drive production planning, quality control and timely execution of bulk orders.
• Coordinate production teams and artisan-led workflows to meet quality and delivery requirements.

PRODUCTION HEAD & SOURCING HEAD - AAVARAN

(2023 - 2025)

• Managed production and sourcing activities for craft-based garments.
• Coordinated vendors, artisan production and finishing to support bulk-order execution.
• Supported quality, sampling, costing and delivery coordination.

PRODUCTION HEAD & SOURCING HEAD - SADHNA

(2012 - 2023)

• Handled bulk production and quality systems for craft-based products.
• Managed artisan production coordination and supervised workflow and finishing.
• Worked across sourcing, production planning and execution to maintain delivery timelines.

Vendor / Buyer Experience - Fabindia vendor partners

Worked closely with two Fabindia vendor partners in craft production and supply execution, supporting production coordination and delivery requirements.

Master’s - Textile - Vanasthali Vidyapeeth (2011 - 2012)

Bachelor’s Degree - Vanasthali Vidyapeeth (2008 - 2010)

Diploma - Handloom Technology - IIHT, Varanasi (2006 - 2008)

12th (2005 - 2005)

10th (2003 - 2003)