SEO Specialist at Adfactors PR (2025-04 – Present)
Collaborate closely with clients to understand business objectives and translate them into data-driven SEO strategies that deliver measurable results.
- Managed client communication and requirement gathering, ensuring alignment between business goals and SEO execution across multiple projects.
- Drove 120% growth in organic traffic for Aahana Resort through end-to-end SEO (on-page, off-page, and technical) along with Google Business Profile optimisation to strengthen local visibility.
- Optimised content for AI Overviews, achieving keyword rankings and maintaining strong visibility across AI-driven search experiences.
- Improved Google Discover performance and overall SEO health for HMEL (HPCL-Mittal Energy Ltd.), while managing Zoho email campaigns to enhance digital engagement.
- Led a comprehensive SEO audit and implementation for Rurash Financials, improving website performance and search visibility.
- Delivered rapid SEO results for TransStadia University, ranking 20+ keywords on Page 1 within 3 month, significantly boosting organic reach.
SEO Executive at PsiBorg Technologies (2023-08 – 2025-01)
Worked across multiple projects — PsiBorg Technologies (IoT niche), GetGeo, and Fitcows — driving SEO performance across diverse domains.
- Developed and executed end-to-end SEO strategies across multiple projects to increase organic traffic, improve search rankings, and boost online visibility.
- Conducted keyword research targeting the IoT niche, local audiences, and fitness verticals; implemented on-page and off-page optimisation including metadata, internal linking, and schema markup (Local, Organisation, FAQ).
- Led content teams to optimise blogs, articles, and landing pages; conducted technical SEO audits resolving site speed, mobile-friendliness, and crawl errors.
- Used Google Analytics 4, SEMrush, Ahrefs, and Google Search Console to track performance, refine strategies, and produce KPI reports.
- Executed link-building campaigns and local SEO strategies including citation building; optimised for location-specific queries and built social media profiles on Instagram, YouTube, and LinkedIn.
- Collaborated with UI/UX team on layout suggestions; led graphic team in creating infographics and visual content to support SEO and marketing efforts.
- Set up and managed GA4 and Google Search Console for new domains; created and promoted shareable content and blog posts to drive referral and organic traffic.
- Ensured proper configuration of XML sitemaps and robots.txt; optimised meta titles, descriptions, and header tags to improve CTR; engaged on Reddit and Quora to share insights and build authority.
- Conducted competitor analysis to stay updated on industry trends, keyword strategies, and backlink opportunities; submitted press releases to reputable websites.
SEO Executive at Aryson Technologies (2021-07 – 2023-01)
Worked across multiple projects — Sysinfo Tools, MailConverterTools, and EmailProHelp
- Executed off-page SEO activities improving domain authority and search visibility; secured guest posting on high-authority websites enhancing backlink profiles and driving targeted traffic.
- Promoted to Team Lead for the Migrate Cloud Data domain within a year — guided SEO and content executives to develop and execute effective SEO strategies.
- Conducted detailed keyword research and integrated high-value keywords into content and meta tags; mentored the content team to produce high-quality, engaging content.
- Developed niche-specific SEO strategies incorporating the latest Google algorithm updates; performed keyword research, content optimisation, link building, and blog posting across projects.
- Provided recommendations for CRO, new page layout templates, and content optimisation to enhance user engagement and search visibility.
- Developed monthly blog calendars scheduling 2–3 posts per week based on Google search trends; crafted detailed blog outlines with relevant CTAs aligned with SEO and client goals.
- Set up GA4 and GSC for new websites; collaborated with content and development teams to optimise site architecture and page layouts.
- Implemented schema markup (local business, product, review) for rich snippet visibility; applied technical fixes for site speed, mobile-friendliness, and crawlability.
- Established SEO goals and KPIs; analysed results to identify successes, address challenges, and recommend improvements; trained and mentored SEO trainees.
