Amy John

Senior Content Writer with 8+ years of IT experience and 5+ years of expertise in creating blogs, articles, SEO content, eBooks, social media copy, and marketing assets for cloud, SaaS, and technology brands. Strong ability to translate complex technical topics into engaging, high-performing digital content. Skilled in SEO optimization, content strategy, keyword research, and content repurposing for multiple platforms.

Senior Content Writer at ZNet Technologies Pvt. Ltd. (2022-01 – Present)

• Produced SEO-driven blogs, articles, news, and press releases for SaaS cloud and IT audiences
• Conducted expert interviews and transformed insights into publish-ready features
• Created keyword-optimized landing pages and website copy
• Developed B2B eBooks and long-form guides for marketing campaigns
• Repurposed long-form content into emailers, brochures, social posts, and collaterals
• Managed social media content and campaign messaging
• Improved on-page SEO to boost keyword rankings and page visibility
• Edited, managed and maintained SOP documents, risk register

Content Writer at Bagmo Pvt. Ltd. (2020-01 – 2022-01)

• Researched and wrote product and website content for a health-tech audience
• Prepared detailed technical reports for patent submissions
• Designed social media creatives and wrote marketing captions and carousel copy
• Supported digital campaigns with SEO and content updates

Test Engineer at IBS Software (2013-01 – 2016-01)

• Created detailed test cases, requirement docs, and test reports
• Collaborated with clients for requirement analysis
• Performed regression and sanity testing of software modules

M.E in Power Electronics & Drives – Anna University (2017-01 – 2019-01)

B.Tech in Electrical & Electronics Engineering – M G University (2008-01 – 2012-01)