Senior Data Analyst at Hunger Inc (2024-04 – Present)
- Designed and automated centralized business dashboards integrating multi-platform sales data, enabling real-time revenue and performance tracking.
- Performed week-on-week and month-on-month financial trend analysis across 24 business units, identifying performance declines and growth opportunities with strategic recommendations to leadership.
- Built monthly revenue forecasting models using YoY growth trends and seasonality analysis, demonstrating ability to extrapolate financial performance.
- Mined and synthesised data from multiple business sources to create ad-hoc analytical notes and strategic dashboards.
- Automated reporting processes, reducing manual effort by 30% through identification and implementation of process improvements via automation tools.
- Developed interactive Top SKU and contribution analysis dashboards, maintaining high levels of accuracy and attention to detail.
Data Analyst at Hunger Inc (2023-04 – 2024-03)
- Extracted and analysed sales and e-commerce data to support business strategies and cross-functional growth initiatives.
- Designed Excel-based dashboards enabling sales teams to effectively track targets and performance metrics.
- Collaborated with cross-functional teams to identify growth opportunities and operational challenges, providing data-backed recommendations.
Associate Research Analyst at Media.net (2022-01 – 2022-07)
- Managed client accounts, tracking performance metrics to optimise revenue and customer satisfaction — strong stakeholder management experience.
- Created data visualisations and analytical insights for business stakeholders using Excel, providing monthly actionable feedback and strategic recommendations.
Senior Research Analyst at Media.net (2021-01 – 2021-12)
- Mentored junior analysts, assigning tasks and ensuring timely delivery of high-quality reports — demonstrating ownership and team collaboration.
- Prepared MS Excel reports comparing hourly revenue, visitors, and clicks for performance analysis; partnered with Business Development teams to maximise revenue.
Research Analyst at Media.net (2019-02 – 2020-12)
- Conducted research and data mining to optimise domain portfolios, leading to a 15% increase in revenue.
- Assisted senior analysts in preparing detailed daily account reports, building strong process adherence and attention to detail.
