Anamika Varshney

Fashion Designer & Merchandiser with 4 years across contemporary, western, Indo-Western, ethnic, loungewear, menswear, and kids wear categories. Owns the full product lifecycle — trend research, concept development, sampling, costing, and production — while managing vendor relationships and merchandising to keep collections on-time, on-margin, and on-brand. Comfortable operating independently across design and commercial functions, currently balancing an in-house merchandising role with freelance client design work.

Freelance Fashion Designer & Brand Lead at TC Fab and Fashion (2026-05 – Present)

• Lead brand direction and design for the label, shaping the aesthetic point of view across collections rather than working within a set brief.
• Own collection development end-to-end — concept, sketches, fabric and trim selection — while making the wider brand and merchandising calls typically split across a team.
• Operate as the sole design and brand decision-maker, balancing creative direction with the commercial realities of running the label.

Freelance Fashion Designer at Idalia (2026-05 – Present)

• Design and develop collections for an independent client brand, managing the process end-to-end from brief to final design.
• Own the client relationship directly — translating briefs into sketches and delivering production-ready designs purely on the design side, with no merchandising or costing responsibilities in this engagement.
• Conduct trend research and technical sketching independently, giving direct exposure to running a design process solo from concept to final designs.

Fashion Designer & Merchandiser at Feathers Closet (2025-02 – Present)

• Lead design and merchandising for contemporary and loungewear collections, owning the process from concept through final production.
• Manage fabric and trim sourcing and vendor coordination across multiple suppliers, negotiating terms and following through on production timelines.
• Run sampling, fittings, and quality checks before sign-off, catching fit and construction issues before they reach production.
• Set costing, pricing, and margin targets per style, balancing design intent against profitability.
• Track orders end-to-end to protect delivery timelines and coordinate photoshoots and visual merchandising with the marketing team.

Junior Designer at Label Harleen Kaur (2023-08 – 2025-01)

• Designed Indo-Western collections from concept through execution, producing technical sketches and leading trend research for each season.
• Worked directly with clients, incorporating feedback into design revisions and pattern adjustments to protect fit and margin.
• Sourced fabric and trims and coordinated exhibitions and photoshoots to support seasonal launches.

Fashion Design Intern at Shahi Exports (2023-01 – 2023-05)

• Supported product development for international accounts including Zara/Inditex, ASDA, Target Australia, and Marks & Spencer.
• Developed CADs and updated technical design files to support design handoffs to production teams.
• Worked on embroidery and wash developments to enhance garment appeal and finish quality.

Fashion Merchant Intern at Goodwill Impex Pvt. Ltd. (2022-05 – 2022-06)

• Managed product development tasks including material follow-up and order tracking across active styles.
• Prepared production files and costing sheets to support merchandising and pricing decisions.
• Coordinated sample shoots and maintained fabric-trim folders for reference across the design team.

Fashion Merchant Intern at Shivali Nigam (2021-05 – 2021-07)

• Designed Western partywear collections for both women and men, from concept through detailing.
• Developed Indo-Western concepts combining stripes with solid fabrics for a cohesive seasonal line.
• Created a girls wear collection inspired by music themes using block prints, contributing to concept development and collection planning.

Bachelor of Design in Design – Banasthali University (2019 – 2023)

Senior Secondary – Central Board O Secondary Education (2017 – 2019)