Anand Manivannan

Enthusiastic Associate Professor with over 12 years of teaching, research, and administration experience. Adept in qualitative and quantitative research methods, innovative teaching practices, and academic mentoring. Published widely in Scopus, ABDC, and reputed journals.

Presented papers at IITs, IIMs, Pondicherry University, University of Madras, and other national/international conferences. Author of books including The Mystery Shopping Mantra. Inventor of a patent for digital learning solutions for visually and speech-impaired individuals.

Active in doctoral supervision, NAAC processes, FDPs, workshops, and institutional development. Known for creating student-centric learning environments, guiding research scholars, and integrating innovative academic projects.

Associate Professor - ISBR Business School - Bangalore, Karnataka

(2026-02)

• Manage Doctoral Program (PhD under University of Mysore) and Fellow Program in Management (FPM)
• Organize doctoral training, research webinars, and thesis evaluations
• Teach Marketing, Branding, Consumer Behaviour to PGDM & MBA students
• Publish extensively and attend conferences

Assistant Professor - ISBR Business School - Bangalore, Karnataka

(2024-02 - 2026-01)

Research Manager & Assistant Professor managing Doctoral Program (PhD under University of Mysore) and Fellow Program in Management (FPM).

• Manage Doctoral Program (PhD under University of Mysore) and Fellow Program in Management (FPM)
• Organize doctoral training, research webinars, and thesis evaluations
• Teach Marketing, Branding, Consumer Behaviour to PGDM & MBA students
• Publish extensively and attend conferences

Assistant Professor & Research Coordinator - Kumaraguru College of Liberal Arts & Science - Coimbatore, Tamil Nadu

• Headed Liberal EDGE Course at institutional level
• Research Coordinator, KCLAS Research Centre
• Faculty guide for SEED Committee
• Guided student projects on migrant population & digital literacy in slum areas
• Supported NAAC documentation, research promotion, and academic engagement
• Taught B.Com & Professional Accounting
• Conducted weekly research sessions for building a UG research culture

Assistant Professor, Program Coordinator (B.Com Morning) - Christ University - Bangalore, Karnataka

• Coordinator for the B.Com Morning Program, guiding socio-economically stressed students
• Coordinator for CUCA (Christ University Commerce Association)
• Faculty coordinator of UDAAN, the entrepreneurship cell
• Managed NAAC Governance & Leadership full criteria
• PhD Guide for scholars on trendy research themes: Generation Alpha, Orange Products, Consumer Purchase Loop
• Convenor, International Conference 2022
• Research mentor for postgraduate (M.Com) students

Full-time PhD Research Scholar & Teaching Associate - SRM University - District of Kanchipuram, Tamil Nadu

(2018)

• Research and Teaching

PhD (Doctorate in Philosophy) - Organizational Behaviour and Human Resources Management - SRM University (2018)

PGDIB (Postgraduate Diploma in International Business) - International Business - Bharathiar University (2016)

MBA (Financial Management) - Business Management - Bharathiar University (2015)

MBA (General Management) - Business Management - Bharathiar University

M.Com (Finance & Accounts) - Commerce / Finance / Accountancy - Bharathiar University (2014)

BBM (Bachelors in Business Management) - Business Management - PSG College of Arts and Science (2012)

12th (Higher Secondary) - Commerce Group (Economics, Business Maths, Accountancy, English) - State Board, Tamil Nadu (2009)

10th (Secondary) - General - State Board, Tamil Nadu (2007)